Real-time Customer Data Platform
Unify and activate people and account profiles in real time
Collect, normalise and unify all known and unknown individual data and company data into robust, real-time people and account profiles that let B2C and B2B marketers deliver personalised experiences across any channel, at scale.
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The benefits of Real-time Customer Data Platform
Single, uniform data format
Combine all individual and company data — internal and external, known and unknown — into a standard taxonomy that can be activated in real time.
Real-time people and account profiles
Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.
Actionable insights for B2C and B2B
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Real-time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-time CDP solved marketing’s three biggest challenges here.
Purpose-built from the ground up to power B2C and B2B marketing at scale
Streaming data collection
Normalised, flexible data model usable across Adobe and non-Adobe connections
People and account-based data schemas designed for B2B and B2C marketing
Unified, real-time data streaming across connected systems
Convenient library of pre-built people and account-based data source connectors
Real-time profiles and activation
Unified people and account profiles that contain personal and company data
Drag-and-drop segmentation designed for marketers
People and account-level identity resolution and profile enrichment
Real-time activation in all channels and environments
Patented Data Governance
Preset and customisable data governance framework for peace of mind
Data source labelling and policy creation to ensure compliance
Automated enforcement to prevent policy violation
Convenient data lineage for easy modification
When it comes to multichannel marketing hubs, choose a Magic Quadrant Leader.
In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.
Recommended reading
Blog
Real-time CDP, Real-Time customer experience
Combine known and unknown data to create one-to-one personalised experiences across all channels.
Blog
Solving the customer data platform problem
Real-time CDP lets marketers unify data from all sources and systems and activate across channels in real time.