Using this fun, interactive workbook, marketers can develop their lead generation strategies through templates, fill-in-the-blanks, group exercises, word searches, checklists and more. Covering topics ranging from content and social marketing to testing and metrics, our workbook will supply your team with plenty of fresh ideas for your lead generation plan.
With this workbook, you can:
- Develop buyer personas and buyer journeys, mapping your content to specific segments of your audience
- Become an expert in lead generation vocabulary
- Learn how you can define a qualified lead in your own organisation
- Optimise your website for lead generation
- Build SEO-optimised landing pages
- Write the perfect call-to-action