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Overhead view of colleagues looking at a tablet, overlayed with collaboration and review software UI from Adobe video production tools.
Overhead view of colleagues looking at a tablet, overlayed with collaboration and review software UI from Adobe video production tools.

CONTENT SUPPLY CHAIN — ELEVATE VIDEO PRODUCTION

Deliver standout video content faster and more efficiently.

Video demands are skyrocketing — but production can be expensive and complex. The Adobe AI-powered video ecosystem gives teams the tools they need for ideating, creating and collaborating to deliver distinctive video content at the volume and speed your business needs.

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Overhead view of colleagues looking at a tablet, overlayed with collaboration and review software UI from Adobe video production tools.

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Ideate and align quickly.

Ideate, iterate and engage your team and stakeholders early for creative alignment so you can deliver your vision.

  • Quickly visualise ideas with Adobe Firefly Boards, a generative AI-first approach to mood boarding.
  • Access first- or third-party models to create storyboards or pre-visualisation videos that clearly convey your creative vision.
  • Streamline collaboration on the end-to-end production process by aligning your assets, team and stakeholders in Adobe Frame.io.

Learn about ideating with Firefly Boards

Learn about organising with Frame.io

AI-generated variants of an images from photoshoot in a city.
Video production in Adobe Premier using the Generative Extend feature and generative AI to create a transcript

Accelerate post-production workflows.

Now your team can spend more time creating and less time on tedious tasks with AI in Adobe Premiere.

  • Media Intelligence helps you to find the perfect shot by automatically recognising the content in your clips. It lets you use natural language to find visuals, spoken words or embedded metadata like shoot date or camera type.
  • Auto-generate transcripts across Adobe Frame.io and Adobe Premiere. Use text-based editing to deliver rough cuts faster when shooting interviews or testimonials.
  • Easily eliminate intrusive noise, pauses or unwanted words from your audio.
  • Elevate your edits with over 90 GPU-accelerated effects, transitions and animations from Film Impact in Adobe Premiere.
  • Create B-roll from reference frames with Firefly Video Models.

Scale video content across audiences, channels and markets.

Customise your videos for a multitude of channels and markets to maximise your investment. Personalising and localising has never been faster or more efficient and every deliverable is safe for commercial use with Adobe’s ethically trained generative AI.

  • Instantly change aspect ratios on videos and add motion graphic templates to deliver social video cutdowns at scale.
  • Automatically create captions with Speech to Text APIs.
  • Translate your video footage into 17 languages—even with on-camera talent— using AI Dubbing and Lip Sync.
Commercially safe AI-generated videos, reframed for LinkedIn, YouTube and Instagram Stories
Image of a train with audio variations extended into videos using generative AI

Give creatives the freedom to generate premium AI content at scale.

  • Ensure productivity and avoid disruptions with pooled generative credits across audio, video and partner models.
  • Provide flexibility for users to seamlessly draw from the Generative Credit Pool once they exhaust their monthly user credits.
  • Maintain centralised control of your credit pool by granting key users and groups access to shared credits.

Centralise video management and collaboration.

Bring all your media, people and workflows into one workspace to remove blockers, reduce reshoots and get to market faster with Adobe Frame.io.

  • Upload and download large files, including AI-generated content and quickly search projects so creatives can easily find what they need, even file types, like MP4, MOV and AVI.
  • Automatically transfer footage and photos using Camera to Cloud so editors can spot problems in real time and avoid costly reshoots.
  • Eliminate scattered, vague feedback and long email chains in favour of precise, frame-accurate comments without leaving Adobe Premiere.
  • Use Frame.io as the asset source and destination for automated workflows to trim, translate and reframe videos for social video cutdowns.
  • Collaborate with peace of mind knowing that industry-leading security standards guard every video pixel.
A video in production with mark-ups overlayed, collaborative commenting and suggested metatag options

The world’s leading brands are realising tangible results by leveraging Adobe’s creative solutions.

Watch how Adobe helps elevate The Bear, the FX TV series

Decreased editing time by 50% with centralised assets.

Watch how Adobe helps elevate Penelope, the Netflix series

Accelerated post-production collaboration with Adobe Frame.io.

Read Monster Energy customer success story

Went to market 50% faster by streamlining video reviews and approvals.

Watch Princess Cruises customer success story

Reviewed 15 TB of raw footage in less than 36 hours.

Read ProSIebenSat.1 PULS 4 customer success story

Reduced production timelines by 30%, keeping episodes and promos on schedule.

Learn more about delivering standout videos.

How Adobe solves video production.

Questions? We have answers.

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