Content Supply Chain - Workflow, planning, & metadata

Simplify campaign execution with connected workflows.

Get clear visibility across the entire content lifecycle, with AI agents embedded at every touchpoint - so you can automate planning, approvals and activation in one connected system.

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Connect every task, team and touchpoint with intelligent automation.

Marketing campaign timeline with approval, review and on-hold status indicators.

Manage all your marketing plans in one place.

Bring every campaign and content initiative into one AI-powered planning hub that boosts visibility, aligns plans to business objectives and drives better, data-backed decisions.

Improve plan visibility. Centralise planning by using AI to convert briefs into records and give stakeholders access to deadlines, deliverables and dependencies.
Orchestrate your AI agents. AI collaborators work directly inside Workfront, applying AI execution consistently across projects, workflows and teams to keep projects moving.
Align plans to objectives. Link campaigns and content to goals, KPIs and budget to track ROI and prioritise high-impact work.
Support data-driven decisions. Unify, share and govern marketing data to establish consistency across content.

Learn about Workfront Planning

Facilitate workflow execution.

Deliver on time and within capacity by connecting plans to execution.

Accelerate time to market. Connect workflows, from strategy and project kick-off through execution and reporting, with actionable tasks, clear owners and defined deadlines.
Streamline execution. Track progress and dependencies and easily update plans to address bottlenecks.
Improve risk mitigation. Monitor project status, update stakeholders, mitigate risks and delays and optimise resources with real-time insights.

Clothing sale creative files reviewed in Workfront and option for automatic assignment to an art director for revisions.

Project tasks being automatically assigned from a creative brief.

Automate end-to-end processes.

Simplify marketing execution and content activation with AI-driven automation that eliminates manual tasks and frees teams to focus on the work that matters most.

Expedite project set-up and kickoff. Auto-generate briefs from existing documents, automate assignments and create repeatable processes using pre-built templates and automated workflows.
Reduce campaign delays. Automate content activation, including auto-generated folders and metadata transfer, into your digital asset management (DAM) system.
Reduce content duplication. Make content easy to find and reuse with metadata-driven workflows that automatically associate assets with a campaign and apply the right tags.

Accelerate the review and approval process.

Streamline reviews and approvals with connected, auditable workflows powered by Workfront and Frame.io to drive faster activation of timely, impactful content.

Fewer and faster review cycles. Connect marketing and creative tools to automatically sync files, status and comments across applications.
Keep projects on track. Integrate creative review on in-progress work in Workfornt, Frame.io and Creative Cloud in one end-to-end workflow. Send automated alerts to reviewers for feedback through a shared storage layer.
Activate content faster. Scale the production of approved content through self-service editing and customisation for specific channels.

Software UI showing activity, tasks and recent comments.

Software UI showing Workfront Planning records.

Unify metadata across the campaign workflow.

Achieve more reliable data insights and establish the foundation for AI optimisation with a campaign metadata management strategy.

Plan flexibly. Centralise and govern marketing operations based on the way your organisation works.
Report comprehensively. Set the stage for reporting across the content supply chain by supporting the creation of flexible record types and governing the discrete metadata of work.
Scale efficiently. Share workspaces and records across applications to reduce rework and enable greater context sharing throughout the full content life cycle.

Workflow, planning and metadata is powered by these Adobe products.

Adobe Workfront

Adobe Frame.io

Adobe Experience Manager Assets

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“With Workfront, we use integrations with Adobe Experience Manager Assets and Adobe Creative Cloud to create an end-to-end content creation workflow and marketing system of record.”

Cindi Esz, Head of Martech Enablement
Vanguard

Read Vanguard’s story