Recognize the remarkable — announcing the 2024 Adobe Experience Maker Awards winners

Each year, the Adobe Experience Maker Awards celebrate the remarkable brands and visionaries using Adobe Experience Cloud tools to raise the bar for customer experience. Hailing from around the world, this year’s winners know how to turn big bets into big wins for their organizations. Yesterday at Adobe Summit, we recognized these inspiring leaders and their teams and got a sneak peek at their plans for the future.

Join us in congratulating the individuals and companies across this year’s global and regional award categories!

Watch the highlights from the 2024 Adobe Experience Maker Awards gala, recognizing all the extraordinary Experience Makers.

Read on for the full list of the 2024 Adobe Experience Maker Awards winners.

The 2024 Adobe Experience Maker Awards global category winners

The Advocate — 7-Eleven Australia

This award recognizes the company demonstrating a customer-first approach to personalize customer journeys.

7-Eleven used Adobe Experience Manager, Adobe Commerce, Adobe Analytics, and Adobe Campaign to redesign its entire website and app experiences for enhanced personalization and to eliminate customer pain points. The company now delivers 250 million moments each year and boasts 1.2 million active users of its My 7-Eleven loyalty app, which accounts for 15% of online and offline sales.

The Ambassador — Katie Klein, Macy’s Inc.

This award recognizes the individual who shares product expertise and best practices to help peers and colleagues.

Led by Katie Klein, director of martech and adtech solutions, Macy’s is unifying its in-store and digital data and fueling real-time one-to-one personalization for every customer. Klein is driving an enterprise roll-out of Adobe Customer Journey Analytics across the organization, facilitating the creation of dashboards and reporting modules that inform critical decision-making.

The Analyzer — Novo Nordisk (nominated by Accenture)

This award recognizes the company that masters data-driven decision making to impact business growth.

Novo Nordisk is on a mission to deliver one-to-one personalization to healthcare providers and consumers alike. Powered by Adobe Customer Journey Analytics with Healthcare Shield, the company achieved a 118% lift in web conversion rates and is inspiring customers to spend 44% more time on its web properties.

The Catalyst — Samsung Electronics Europe (nominated by Samsung SDS Europe)

This award recognizes the company using Adobe Real-Time CDP as a catalyst for building bridges across systems and teams.

Samsung understands the importance of building personal connections with customers to drive engagement, loyalty, and sales. With Adobe Real-Time CDP as its data platform, the inaugural recipient of the Catalyst award integrated its online and offline data sources into single customer profiles that can be activated across 39 European countries while ensuring data governance.

The Conductor — Pfizer

This award recognizes the company accelerating time-to-market using Adobe Experience Cloud solutions.

Pfizer helps millions of people around the world live healthier lives. Since transforming its content supply chain with Adobe Workfront, Adobe Experience Manager Sites and Assets, and Adobe Express, Pfizer has accelerated content creation by 80% and launched over 2,000 projects across more than 100 brands in 48 markets.

The Disrupter — KFC Malaysia (nominated by VML)

This award recognizes the company reimagining shoppable experiences by driving growth across brands, stores, or geographies.

Part of QSR Brands, KFC Malaysia faces fierce competition from food aggregator services. With Adobe Commerce, it rolled out a flexible, customizable ecommerce platform in just 10 months to support differentiated experiences across its digital channels and scale as the business grows, boosting its quarterly revenue nearly 20%.

The Engager — Deloitte & Touche Tohmatsu India Unlimited

This award recognizes the company delivering personalized customer engagement that drives measurable results.

Implementing a laser-focused personalization engine, powered by Adobe Marketo Engage, Adobe Experience Manager, and Adobe Target, Deloitte has driven significant improvements across the entire funnel, including a 74% increase in lead qualification and double-digit percentage increases in qualified lead conversions and the speed of closed deals.

The Maverick — TSB Bank

This award, with the winner determined by audience choice, recognizes the company delivering impactful customer experiences through groundbreaking use of Adobe Experience Cloud solutions.

Launched in 2013, TSB Bank is one of the UK’s most trusted retail banks with over five million customers. Using Adobe Experience Platform with Adobe Real-Time CDP, Adobe Journey Optimizer, Adobe Customer Journey Analytics, and Adobe Workfront, it now delivers personalized omnichannel experiences that guide customers to relevant products using AI-powered analytics and data modeling across their preferred digital channels.

The Transformer — PRISA

This award recognizes the company transforming its organization to create a digital-first customer experience.

By creating near real-time customer profiles with Adobe Real-Time CDP, leveraging Adobe Analytics for deeper customer insights, and better targeting its audiences with relevant content using Adobe Campaign, Spanish-language media leader PRISA grew its digital customer base by 50% and subscriptions by 18%.

The 2024 Adobe Experience Maker Awards regional category winners

The Experience Maker Executive of the Year

This award recognizes a leader using bold vision and digital transformation to drive their business forward.

Americas — Ajay Kapoor, General Motors

Under Kapoor, the Performance Driven Marketing (PDM) team at GM undertook an enterprise-wide initiative to transform customer experiences with Adobe Experience Cloud. His team launched the company’s first-ever omnichannel customer journey and continues to evolve customer experiences through Adobe’s real-time analytics, advanced segmentation, and AI initiatives to drive powerful business results.

Europe, Middle East, and Africa — Marcel Alet, Palladium Hotel Group

Palladium Hotel Group’s CIO Alet selected Adobe Real-Time CDP and Adobe Journey Optimizer to boost the profitability of his company’s owned channels by delivering meaningful customer experiences that promote engagement, loyalty, and revenue. The result? A doubling of the Group’s web traffic and a 40% lift in conversions since 2020.

Asia-Pacific and Japan — Paul Wallace, 7-Eleven Australia

Setting the ambitious goals of quadrupling delivery of customer moments to one billion and increasing digital transactions to 28% of revenue by 2030, Digital Area Lead Wallace led the relaunch of 7-Eleven’s app experiences using Adobe Experience Manager, Adobe Commerce, Adobe Analytics, and Adobe Campaign. In addition to earning a near 5-star rating for the app, the company has seen its members fill up their fuel tanks six times more than non-members, increasing total fuel sales by 460 million liters year-on-year.

The Experience Maker of the Year

This award recognizes the individual or team delivering exceptional customer experiences and business impact.

Americas — U.S. Bank, Digital Transformation Team

Backed by the business’ largest ever martech investment, U.S. Bank’s Digital Transformation Team adopted Adobe Experience Manager, Adobe Journey Optimizer, Adobe Real-Time CDP, and Adobe Target to modernize its digital marketing strategies, increasing booked accounts across its retail products by 300%.

Asia-Pacific — News Corp Australia, Data Technology Capabilities Team

News Corp’s 150 brands are consumed by an audience of 18.2 million across print, digital, social, and audio channels. The Data Technology Capabilities Team used Adobe Real-Time CDP to create more than 20 million unified customer profiles and grow its addressable audience across 130 digital properties.

Europe, Middle East, and Africa — Prashaant Huria, Unilever (nominated by Accenture)

Led by Huria, vice president of global eB2B, Unilever launched a major modernization project with Adobe Commerce to broaden its reach with small- and medium-sized organizations and expand its distributive trade business. The initial roll-out of the project led to a 22% rise in gross sales and a 19% jump in average order value.

Japan — Haruna Hashimoto, Recruit Co., Ltd.

By leveraging Adobe Analytics, Hashimoto and her team at job placement and staffing services company Recruit have been able to deliver on the company’s ever-growing data and analytics needs by continuously enhancing digital user experiences while freeing up analysts to focus on value-driven activities.

Congratulations once again to all our 2024 winners! Your achievements are a testament to your innovative spirit and relentless focus on customers, and we’re honored to be part of your journey.

For more on this year’s winners, check out the stories behind their success here and click to learn more about the Adobe Experience Maker Awards.