What is dynamic media?

Dynamic media is a solution that automatically optimises and delivers assets — such as images, videos and rich media — in real time based on each user’s device, screen size and bandwidth, ensuring faster load times and consistent cross-channel experiences.

What is meant by dynamic and static media?

Dynamic media refers to digital content — such as images, videos, 3D assets or audio — that automatically adapts in real time to different user contexts, like device type, screen size or network speed. In contrast, static media remains fixed and does not change based on user conditions, delivering the same version of the asset to all users regardless of context.

What is an example of dynamic content?

An example of dynamic content is a personalised shoppable video that updates product recommendations in real time based on a user’s browsing history, location or preferences. Other examples include interactive web forms, targeted email content and adaptive website banners.

Adobe Experience Manager Assets Features

Asset activation

Scale asset creation and delivery with a DAM that supports dynamic media and uses Agentic AI to quickly create and optimise new asset variations — including rich media — for audiences on any channel or surface.

Asset transformation

Easily generate unlimited content variations for a personalised or localised experience on any channel. Experience Manager Assets gives you automation and agentic tools to optimise, remix and transform content for any surface — including imagery and rich media, such as video and 3D.

Content Hub. Empower all teams to access brand-approved assets and create new variations using the Adobe Express native integration and the generative AI capabilities of Adobe Firefly. Content Hub also lets teams collaborate and provide feedback on asset changes without manually downloading or uploading assets into different applications.
Dynamic Media renditions in Content Hub. Access and download renditions made with Dynamic Media — which automatically transforms and delivers rich media in real-time, including file type, size or other transformations — directly within Content Hub.
Smart Crop. Quickly transform assets for different devices or channels by automatically detecting and cropping an asset to the focal point.
Content automation. Perform scaled automation tasks such as image masking, image cutout, auto-straighten and auto-tone directly within Adobe Manager Assets, powered by Adobe Firefly Services.
Out-of-the-box renditions. Auto-generate unlimited asset variations from one master file by adjusting format, resolution, crop or effect to make versions for any channel or screen.

Learn more about asset transformation.

Customer Story
HDFC Ltd. boosts site performance by 75%+.

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Beach video asset automatically optimised for web and mobile

Asset optimisation

Dynamic Media in Experience Manager Assets uses Agentic AI and additional AI tools to optimise and resize rich media content in real time — based on channel, device and bandwidth. These automations ensure faster load times and high-quality experiences for every audience.

Asset adaptation. Use personalisation templates that dynamically react to contextual signals like stock availability, a customer’s profile, weather, location, competitive pricing or discounts and more to create more unique experiences.
Agentic content optimisation. Use the Content Advisor Agent to personalise and adapt visuals, images and videos for optimal performance across channels, improving engagement and conversion.
Video player interactivity. Deliver AI-generated multi-language captions, audio tracks and Smart Crop to keep videos in frame and consistent across devices.
DASH adaptive video support. Apply DASH (Dynamic Adaptive Streaming over HTTP) video tools to automatically adjust a video’s size and quality to a viewer’s intent bandwidth.
Adaptive video encoding profile. Create a customised video encoding profile by selecting encoding options that meet your unique needs.
Smart Imaging. Use the Smart Imaging feature to automatically detect the available bandwidth and device type for each viewer. This can reduce the file size of an image by up to 70% upon delivery while maintaining the integrity of the image.

Learn more about Dynamic Media.

Content as a Service v3 - experience-manager - Monday, 9 February 2026 at 11.16

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Delivery management

With intelligent governance capabilities and third-party integrations, brand-approved assets—including video and rich media—are automatically routed to the right teams, systems and channels, ensuring governance and delivery consistency at scale.

Delivery control. Access finished, brand-approved assets via search, while hiding expired or unfinished assets from view until production is complete.
Metadata for delivery. Use robust metadata to tag, view and search delivery channel metadata — including campaign information, distribution channel, usage and licence rights, SEO keywords, accessibility details and more.
Delivery channel integrations. Easily find and deliver assets to third-party systems through integrations with your CMS (content management system), PIM (privileged identity management), email, social or marketing campaign tools.
Publish URL. Create URL strings to link assets within a mobile, desktop or app destination. If the asset expires or is updated, changes will automatically be applied across embedded destinations.

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Learn how to use asset activation features.

Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials and user guides on how to activate content using the following tools: