How is generative AI used in marketing?

Generative AI is used for content creation to power marketing campaigns. It personalises customer experiences, makes data analysis simple and automates tasks. This can help to improve engagement and increase ROI.

What is generative AI for content creation?

Generative AI for content creation uses artificial intelligence to automatically produce text, images, videos and other assets. This helps marketers generate content faster, maintain brand consistency and scale content creation across channels. Whether it’s writing blog posts, creating ad copy or designing visuals, generative AI makes it easy to keep up with content demands without sacrificing quality.

How does AI-based content generation work?

AI-based content generation works by leveraging reference content as input to on tone, voice, structure and visuals. It uses these to generate net-new content — such as text, images and visual assets — based on prompts or goals you provide. These tools use natural language processing, computer vision and machine learning to deliver brand-aligned content quickly, helping teams stay creative, consistent and efficient across formats.

GENSTUDIO FOR PERFORMANCE MARKETING FEATURES

AI-powered content creation

Create campaign content with speed and confidence. Teams can easily access approved assets and create on-brand variations with AI to consistently deliver high-quality content across channels.

Smarter content generation

Give your marketing teams AI-first tools to generate omni-channel, on-brand marketing content from preapproved assets, templates and content blocks.

Generative AI tools. Quickly create on-brand copy and images using Adobe Firefly and enterprise-level large language models (LLMs).
Conversational interface. Refine existing content step-by-step with chat-based guidance and multimodal inputs (coming soon).
Multi-channel formats. Generate content with channel-specific rules using out-of-the-box or customised templates across paid social, display, web and email.
Multi-lingual generation and translation. Create and translate on-brand content across multiple languages to support global campaigns and reach new audiences.

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Content Production Agent

Quickly go from brief to content to activation using a conversational interface, freeing teams to focus on campaign innovation.

Goal-driven creation. Start with a campaign objective and generate all the copy and creative to support it.
Contextual generation. Tailor content by product, persona, brand and template via automation to ensure output is relevant and aligned to messaging.
Automated asset selection. Quickly retrieve assets from Adobe Experience Manager Assets based on your creative brief to reduce manual search and set-up time.
Unified workflow. Move seamlessly from production to edits, reviews and activation all in one place.

UI showing AI-generated ad campaigns based off the input of a brief

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Video ad assembly

Adapt and assemble video ads faster with AI-powered editing and ready-to-use templates — seamlessly delivering polished, high-impact videos for Meta, LinkedIn, TikTok and more (coming soon).

Intelligent reframe. Automatically adapt video assets to different aspect ratios, while keeping the subject in focus and ensuring content fits every channel.
Intros and outros. Easily add branded openings and closings to video assets, delivering a consistent look and feel across every campaign.
Text overlays. Add branded copy and captions directly to video assets, keeping messages clear and consistent.

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Intelligent image generation

Create and store high-performing, on-brand visuals, powered by AI.

Image generation. Generate on-brand images from key creative with commercially safe generative AI technology — such as Adobe Firefly — to quickly and confidently scale on-brand assets.
Generative expand. Transform landscape images to fit vertical placements — and vice versa — expanding the creative without cropping or losing key visuals.
Customised models. Integrate with Adobe Firefly Customised Models to generate brand-specific content trained on your brand’s visual style.
Centralised content repository. Save generated content in one place so teams can access new and preapproved assets for resizing, reformatting and adjusting — accelerating campaign creation.