Travel ad with localised variants being generated in local language

Adobe GenStudio for Performance Marketing Use Case

Localise campaign content without slowing down.

Empower teams to generate, adapt and translate content quickly, so every market gets on-brand campaigns that resonate.

Go global without losing momentum.

Expanding into new markets often slows down campaign delivery. Smarter localisation makes it possible to scale quickly and confidently so your teams keep pace with demand while staying true to your brand.

Equip regional teams with resonant content.

Global campaigns only succeed if they connect locally. Regional marketers can generate new content in their own language using AI-powered prompting — crafting copy, visuals and offers for their market. Built-in review and approval workflows or integration with Workfront proofing, keep leaders in the loop while giving regional teams autonomy. Campaigns feel authentic, launch faster and perform across markets.

Scale faster with streamlined translation.

Scale pre-approved content across markets in minutes. With out-of-the-box translation that delivers multiple languages in one click, centralised marketing teams can launch localised campaigns with confidence. High-performing campaigns can be repurpose to maximise ROI and adapted to align with local brand guidelines. Teams can also integrate their preferred third-party translation service to enforce brand terminology, product names and compliance rules.

Safeguard your brand everywhere.

Going global shouldn’t mean compromising your identity. AI-powered brand checks validate tone, terminology and visuals against local guidelines to ensure quality across regions. Review and approval workflows give regional teams ownership while centralised reviewers maintain visibility. Teams can accelerate localised campaigns without sacrificing brand integrity or compliance.

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The multi-language capabilities in GenStudio for Performance Marketing let our regional teams create their own campaigns with localised content quickly and independently in their primary languages.

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Learn more about content localisation.

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