GenStudio for Content Marketing is purpose-built to support top-to-mid-funnel marketing by turning long-form content into derivative assets for social posts, blogs and campaign kits. GenStudio for Performance Marketing is purpose-built for optimising paid ads and emails tied to measurable campaign performance. Both are built on the same underlying services for activation, insights and brand governance.
GenStudio for Content Marketing uses AI to analyse long-form content and extract key messages, quotes and statistics for derivative creation. For video, AI transcribes the full asset, identifies speakers, detects visual cues and surfaces high-value moments such as soundbites, insights and data reveals. Each moment is categorised so you can quickly generate social-ready clips in multiple aspect ratios. AI also creates new content based on your approved knowledge base, so blogs, articles and social posts stay accurate and on brand. It adapts messaging by persona and assembles publish-ready content using pre-approved templates and brand guidelines. Performance insights then surface what's working, so you can boost top performers and refine what comes next.
GenStudio for Content Marketing supports native publishing and scheduling to LinkedIn, including organic posts and ads such as document ads, carousel ads and video ads. Content marketers can track engagement, boost top-performing organic posts into paid campaigns and sync publishing with their campaign calendar. The platform also generates content for email that can be exported to downstream activation tools.
