Create beautiful customer experiences

The beauty and personal care industry once relied on a customer’s ability to touch, smell and sample products. Yet technological advances and the rise of digital influencers has created a boom for online beauty shopping. To capitalise on this growth, you need the latest commerce technologies and create stunning shopping experiences.


Why Adobe Commerce for health and beauty?

Boost sales with segmentation and personalisation
Enhance your customer’s digital experience with personalised product suggestions based on consumer demographics, location, lifestyle and skin care concerns.

Easily manage merchandising & regulatory compliance
Simply integrate gift-with-purchase, how-to videos, virtual try-on, customer reviews and social media channels into your product page. Plus, tailor pricing based on location or institutional contract agreements

Connect with customers any time, anywhere
Entice mobile-savvy beauty buyers with mobile-optimised experiences. With responsive design themes, you can get to market fast and get customers to visit your store wherever they are.

Showcase unique product attributes & bundles
Customised attributes are essential when matching products to customer needs. Help your customers find the right product by showcasing multiple options with robust product bundling to grow your average order value.

Easy Publishing Tools

Performance Health logo

“With Magento Commerce, the functionality and experience we've been able to achieve over the last six years of working together are truly exceptional.”

Kristin Greenwell
 E-Commerce Director, Performance Health

Sell health and beauty online with Adobe Commerce

Read how these companies, ranging from small beauty shops to global pharmaceutical giants, like Pierre Fabre, have achieved ecommerce success with Adobe Commerce.

Let’s talk about what Adobe Commerce can do for your business.