Key features in Adobe Experience Manager.

Your business thrives on innovation. These central capabilities make it easier to build experiences and get them to market quickly.

Open, Extensible Content Creation

Experience Manager accelerates content delivery from concept to consumer thanks to integrated Creative Cloud connections and simplified cross-application asset management. A secure brand portal and component CMS offers an end-to-end solution for confidential, cost-effective communications with internal teams and external partners alike.

Native Creative Cloud connection

Boost your creative teams productivity using built-in connectivity that streamlines digital asset management and access to our suite of Creative Cloud apps.

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Asset management simplified

Accelerate experience creation by accessing Experience Manager Assets from other Experience Cloud applications such as Adobe Journey Optimizer and Workfront.

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Securely share what you need

Discover a smarter way to share access to confidential information assets using our self-service brand portal.

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Experience driven documentation

Speed content delivery with a component content management system designed specifically for documentation and IT leaders.

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Power experiences with headless CMS

Create engaging digital experiences across channels and devices on our cloud-native content management system and DAM platform.

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Fuel content delivery with GraphQL

Empower your developers with an industry standard query language format to efficiently retrieve dynamic content that drives front-end commerce experiences.

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Experiences at scale
Bring new experiences to market fast with Content Fragments, Experience Fragments and SPA Editor.
Omnichannel personalisation with Digital Signage

Whether online or in-venue, discover the technology foundation designed for efficient delivery of any digital signage experience imaginable.

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Fluid ecommerce connections

Build adaptive, attention-grabbing shopping experiences by integrating commerce data directly into your experience management system.

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Omnichannel content delivery

Developers can quickly create dynamic, content-driven shopping experiences with the powerful pairing of a cloud-native CMS and DAM platform, supported by our industry standard query language. Elevate your customer-facing content with additional commerce data integrations and intelligent media enhancement tools.

Experience Intelligence

Experience Manager AI helps you quickly create automated workflows that alleviate the drag of repetitive digital content prep, letting team members focus on growth-orientated goals. Personalise customer experiences, evaluate marketing efforts and analyse digital asset performance using real time data insights delivered by a centralised reporting system.

Smart crop + smart tags

Transform tedious tasks into easy, automated workflows, letting you enhance and adapt digital media assets at scale, across devices and channels.

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Automated forms conversion

Automatically convert your legacy PDF forms and traditional input fields to digital, mobile-responsive, adaptive forms with our machine learning services.

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Detailed asset insights

Analyse the performance of your digital assets and marketing efforts using data insights delivered in real time by a centralised reporting system.

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Expansive content personalisation

Deliver highly personalised interactions across entire audiences and geographies using a powerful combination of data insights, targeted content and performance results.

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Scalable cloud service

Focus on designing better customer experiences using a scalable cloud service platform with continuous access to the latest Experience Manager innovations.

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Accelerated site creation

Create a fully featured and functional website in just a few days with a suite of intuitive web development tools.

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Intuitive content automation

Process your branded creative assets at scale with technologies that automate bulk processing tasks.

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Developer app builder

Build cloud native applications to extend the out-of-the-box capabilities of Adobe Experience Manager and other Adobe products.

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Faster time to value

Experience Manager fast tracks new apps and digital experience development using a scalable, cloud-native CMS using open, extensible APIs. Since the cloud service auto-scales within seconds and new features are added continuously, this frees up significant IT resources. Instead of continually planning for upgrades and monitoring site traffic, developers are free push digital growth in new directions using intuitive web development tools, effortless content automation and our powerful app builder.


Gartner names Adobe a Leader in its 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms report for the 6th year in a row.

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