At Adobe, we’re proud to collaborate with an incredible ecosystem of partners as we enable enterprises to combine creativity, marketing and agentic AI to deliver personalised, conversational digital experiences in real time, at a global scale. This year, the Adobe Customer Experience Orchestration (CXO) Partner Awards recognise the organisations that are driving exceptional innovation, delivering meaningful customer impact and pushing the boundaries of what’s possible with Adobe.

Today, we’re excited to announce the winners of the 2026 Adobe CXO Partner Awards, celebrating partners who have demonstrated outstanding leadership, creativity and execution across industries and regions worldwide.

Celebrating excellence in customer experience orchestration.

Our partners play a critical role in helping brands deliver personalised, data-driven and scalable customer experiences. From strategic consulting to cutting-edge AI implementations, these organisations bring Adobe’s technology to life in powerful ways.

The 2026 awards highlight partners who have:

• Delivered transformative customer experience solutions.
• Driven measurable business outcomes for clients.
• Accelerated innovation through Adobe technologies, including AI.
• Demonstrated deep expertise and collaboration within and across regions.

Global and technology excellence.

• Adobe CXO Global Partner of the Year: Accenture

  Accenture was selected as Adobe’s 2026 CXO Global Partner of the Year for their deep commitment to Adobe as a premier front-office transformation partner for businesses making a bold shift toward unified, AI-powered experience orchestration — combining creativity, data and technology to transform how enterprises engage customers. Accenture has demonstrated an unmatched ability to deliver complex, full-stack Adobe solutions from strategy through execution, helping clients fully realise the value of Adobe at scale.

• Adobe CXO Technology Partner of the Year: Sinch

  Recognised for significant growth and innovation within Adobe Journey Optimizer, Sinch was selected as Adobe’s CXO Technology Partner of the Year. They accelerated customer adoption and made advanced messaging more accessible for marketers. Their enablement of Rich Communication Services Messaging, now live within Adobe Journey Optimizer, has unlocked richer, more interactive mobile experiences at scale. Combined with strong momentum and close alignment with Adobe’s go-to-market strategy, Sinch stands out as a key partner in advancing the future of omnichannel engagement.

• Adobe CXO AI Technology Partner of the Year: IBM watsonx

  IBM’s innovation and expanding role in powering AI position them as a key partner in shaping the future of the digital enterprise. The launch of Adobe Marketing Agent for IBM watsonx Orchestrate enables autonomous, enterprise-scale marketing by combining IBM’s agentic AI infrastructure with Adobe for Business. This integration empowers marketers to independently execute campaigns, generate insights and optimise performance in real time, earning IBM watsonX the title of CXO AI Technology Partner of the Year.

Americas

• Adobe CXO Partner of the Year — Americas: Accenture

  Accenture was selected as Adobe’s CXO Partner of the Year — Americas for its leadership in delivering complex, high-impact customer experience transformations across the region. Working with major enterprises, Accenture has consistently translated CX strategy into measurable business outcomes powered by the full Adobe stack. Over the past year, they have strengthened Adobe expertise and go-to-market alignment for strategic leadership that has elevated the partnership beyond traditional delivery.

• Adobe CXO Emerging Partner of the Year — Americas: Adswerve

  Adswerve brings a genuine commitment to the Adobe partnership, helping brands move from legacy systems to Adobe Customer Journey Analytics, giving them a clearer, more complete picture of how customers actually move through their journey. Helping enterprise clients achieve that level of visibility has driven Adswerve's success, empowering customers to translate data insights into impactful business outcomes. With specialised expertise across Adobe Experience Platform and a track record of growing with Adobe's evolving platform, Adswerve helps organisations build the data-driven foundation they need to make better business decisions and is therefore named Adobe’s 2026 CXO Emerging Partner of the Year — Americas.

• Adobe CXO Partner of the Year — LATAM: Globant

  Globant was selected as Adobe’s CXO Partner of the Year — LATAM for its strong overall business impact and regional leadership. Their consistent investment in Adobe-focused capabilities — along with holding the highest number of specialisations and certifications — demonstrates deep commitment and scale. As an Adobe-exclusive partner with broad regional reach, Globant stands out as a key driver of growth and innovation in LATAM.

APAC and Japan

• Adobe CXO Partner of the Year — APAC: Deloitte

  Deloitte was selected as Adobe’s CXO Partner of the Year — APAC for its instrumental role in driving Adobe’s growth across the APAC region. With an “always-on” alliance approach, Deloitte consistently looks ahead to future opportunities while delivering in the present. They have built a comprehensive, end-to-end Adobe practice and amplify Adobe’s value in market through compelling use cases and trusted industry thought leadership, making them a key strategic partner in the region.

• Adobe CXO Emerging Partner of the Year — APAC: I Am Helium

  I Am Helium was selected as Adobe’s CXO Emerging Partner of the Year — APAC for its strong evolution from an agile, independent agency into a competitive enterprise partner in Australia. Building on its early success and deep Adobe expertise, I Am Helium has established a reputation in data and insights while expanding its capabilities to deliver end-to-end implementation and managed services across the Adobe portfolio. This growth and maturity position Helium as a rising and impactful partner in the region.

• Adobe CXO Partner of the Year — Japan: Accenture

  Accenture was selected as Adobe’s CXO Partner of the Year — Japan for their consistent and meaningful impact on customer-led digital transformation outcomes. Their strong execution from strategy and design through implementation ensures that transformation initiatives translate into real results. Combined with deep enterprise expertise and a proven track record in large-scale transformations, Accenture is a trusted strategic partner for Japanese businesses, consistently delivering sustainable customer value.

• Adobe CXO Emerging Partner of the Year — Japan: ITOCHU

  ITOCHU Techno-Solutions was selected as Adobe’s CXO Emerging Partner of the Year — Japan for its growing impact in guiding enterprise decision-making and delivering practical, execution-focused solutions. In FY25, ITOCHU Techno-Solutions played an increasingly important role in helping businesses evaluate and position Adobe within broader transformation strategies, while designing realistic, implementable approaches aligned with customer environments. With a strong enterprise footprint and trusted reputation in Japan, ITOCHU Techno-Solutions demonstrates significant potential to expand customer value and drive future Adobe-powered initiatives.

EMEA and regional excellence

• Adobe CXO Partner of the Year — EMEA: Accenture

  Accenture was selected as Adobe’s CXO Partner of the Year — EMEA for exceptional growth, strategic deal leadership and their ability to shape large-scale transformation programmes. Acting as a strategic orchestrator, they drive early engagement, executive alignment and a unified MarTech transformation vision that influences client strategy upstream and builds strong executive trust. Their joint focus on programmatic marketing and Content Supply Chain innovation, including executive engagement across Europe, further reinforces their role as a key partner in advancing enterprise transformation.

• Adobe CXO Partner of the Year — UK&I: Accenture

  Accenture was selected as Adobe’s CXO Partner of the Year — UK&I for market-leading performance and a strengthened strategic partnership. Accenture's work across financial services, retail, media and telecommunications has demonstrated the value of bringing Adobe's platform capabilities to bear on real business challenges. The partnership's strength lies in its ability to orchestrate complex, multi-cloud engagements that span data, content and customer journeys, delivering outcomes that extend well beyond initial implementation. Innovation remains central to the collaboration, with Accenture and Adobe jointly advancing AI-powered personalisation, content supply chain modernisation and industry-tailored solutions that help UK&I organisations stay ahead in a competitive and fast-moving market.

• Adobe CXO Emerging Partner of the Year — UK&I: The Pixel

  Over the past year, The Pixel has evolved from a delivery-focused Adobe partner into a broader digital transformation and growth partner. They now support clients across the Adobe ecosystem of products, helping connect platforms so they can use data to deliver more intelligent, end-to-end customer experiences. The Pixel has expanded success in the retail industry into a broader set of industries, including financial and professional services and wider B2B sectors, with particularly strong growth in enabling commerce and transformations for B2B businesses. The Pixel combines deep product expertise with strategic advising, supporting clients in their AI-readiness to drive increased revenue and growth. Further, the PX Suite, a set of proprietary tools designed to help clients unlock growth, proactively optimise performance and define transformation through deeper insight, with solutions such as PX PathFinder and PX Hub identifying trends, opportunities and challenges in real time. The Pixel was chosen for this award for moving beyond implementation to help clients unlock their full potential across the entire digital landscape and deliver measurable commercial outcomes together with Adobe.

• Adobe CXO Partner of the Year — Central Europe: Accenture

  Accenture was selected as Adobe’s CXO Partner of the Year — Central Europe for its pivotal role in unlocking new strategic opportunities and strengthening Adobe’s position in the financial services sector. Accenture built a strong, scalable proposition across financial services, driving momentum with key clients, reinforcing their impact and leadership in the region.

• Adobe CXO Emerging Partner of the Year — Central Europe: Plan.Net

  Plan.Net was selected as Adobe’s CXO Emerging Partner of the Year — Central Europe for effectively leveraging their media agency relationships to open technology conversations with leading German brands, expanding Adobe’s reach. Through joint initiatives like the “Best Brands” event, Plan.Net has helped deepen existing customer relationships and build new opportunities. Their continued investment in people, enablement and client success — along with their promotion to Gold partner status — highlights their growing impact and potential.

• Adobe CXO Partner of the Year — Western Europe: IBM

  For significant business impact and strong enterprise execution, IBM was selected as Adobe’s CXO Partner of the Year — Western Europe. IBM played a critical role within large-scale transformations in collaboration with Adobe.

• Adobe CXO Emerging Partner of the Year — Western Europe: Reply

  Reply was selected as Adobe’s CXO Emerging Partner of the Year — Western Europe for its rapid growth and consistent contribution to Adobe’s partner-driven momentum. They generated strong business impact across the region and their investment in accelerators and packaged solutions helped scale repeatable deployments on Adobe, further strengthening their value as a high-potential emerging partner.

• Adobe CXO Partner of the Year — Middle East: Deloitte

  For its impactful joint go-to-market activities, Deloitte was selected as Adobe’s CXO Partner of the Year — Middle East. Deloitte’s leadership in events drove meaningful engagement and their dedicated digital sales talent demonstrated clear momentum and leadership in the Middle East.

Driving the future of customer experience.

As organisations continue to navigate rapid digital transformation, our partners remain at the forefront — helping brands unlock the full potential of Adobe Customer Experience Orchestration. This includes harnessing the power of AI, real-time data and scalable content to deliver more relevant, connected and impactful customer journeys.

The 2026 Adobe CXO Partner Awards recognise those who are actively defining the future of customer experience.

Looking ahead.

We extend our congratulations to all of this year’s award recipients and nominees. Your dedication, innovation and partnership continue to inspire us and our customers around the world.

We look forward to another year of collaboration and breakthrough achievements as we continue to reimagine what great customer experiences can be.

Stay tuned for more details and highlights from this year’s award winners.

Learn more about Adobe’s partner ecosystem and how we’re working together to deliver exceptional digital experiences worldwide here.

Alison Webster is the Vice President of Adobe Global Partner Organisation, where she leads Adobe’s worldwide partner ecosystem across solutions, technology and strategic alliances. In this role, Alison is responsible for shaping Adobe’s partner strategy and enabling partners to help customers design, build and deliver impactful digital experiences in the era of AI.

Alison joined Adobe from Google, where she built and led the global Customer Growth organisation, driving expansion across customer segments, partner models and channels. Previously, she led Google’s Strategic Customer Partnerships team in EMEA, securing market-defining customers and complex, strategic deals. Prior to Google, Alison spent more than 15 years at SAP, leading large-scale, mission-critical sales initiatives with global enterprises.

Throughout her career, Alison has been recognised as a people-first leader with a strong track record of building high-performing teams, fostering accountability and maintaining a deep focus on customer outcomes. She brings a blend of strategic vision and an outcome-driven mindset to Adobe’s partner ecosystem. Alison is based in London.

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