Insights activation

Audience publishing

Define and analyse audiences — including their traits and behaviours over time — to gather and share insights for activation across other Adobe Experience Cloud applications.

• Segmentation. Segment audiences based on specific actions of buying group stakeholders by applying multiple data filters simultaneously and analysing historical data.
• Audience sharing. Publish audiences for journey orchestration in Adobe Journey Optimizer B2B Edition or export to a variety of destinations using Adobe Real-Time CDP B2B Edition.
• Activation and refinement. Ingest journey performance results from your activated audiences to uncover deeper insights and refine strategies for enhanced personalisation.

Analytics dashboards

Equip your sales and marketing teams with cohesive account health and journey insights, accessible any time, anywhere. Empower rapid alignment and optimisations that enhance customer experiences and boost business outcomes.

• Mobile app scorecards. Easily retrieve critical reporting metrics from your mobile device to empower timely decision-making and proactive responses.
• Multiple dashboards. Create multiple views to weave a comprehensive data story — identifying trends, successes and key areas for strategic focus.
• Customisation. Illustrate multistep acquisition-to-conversion journeys, get better insights into your KPIs or add detail to reports using numerous visualisations and layouts.

MCP server

Enable analysts and third-party AI systems to work seamlessly with your customer journey data. With real-time, programmatic access designed to fit into your existing AI infrastructure, you can turn insights into action across workflows, agents and your AI ecosystem.