In 2013, 84% of all email traffic was spam. The average person sees around 1,700 banner ads each month. Your audience is bombarded daily by companies trying to sell their products. In an oversaturated market, it’s common for consumers to get annoyed and end up ignoring all advertisements.
But what if their online experience was different? What if it was completely tailored to their interests and their friends? Feeling connected makes the difference. It creates a sense of community yet individuality all at the same time. Personalisation in marketing works. We've interviewed several marketing gurus to get their opinions on the why's and the how's.
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