These days, the focus on digital interactions with your customers has made data-backed proof of your marketing efforts a must-have. Value, return on investment (ROI) and profitability are key metrics that should be tracked and optimised. Learn how to use data and analytics to impress key decision makers and prove value every time.
Read Prove Your Marketing Worth: Cheat Sheet to:
- Demonstrate how you use analytics to drive ROI with every marketing decision.
- Make marketing analytics integral to your work with your sales team.
- Explore tips and takeaways that will help you communicate results with leadership.
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