Citing innovation and advanced features, IDC called Real-Time CDP a strong choice, especially for enterprise organizations.
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Here’s what makes Adobe Real-Time CDP different.
- Real-time profiles that are ready for activation across channels let you deliver relevant, up-to-the-moment experiences.
- Patented data governance framework ensures customer privacy and preferences, enables compliance with internal and external policies, and gives role-based access to teams across the enterprise.
- Privacy-safe partnerships and first-party data collaboration takes your strategy into a cookieless future.
- Hundreds of prebuilt and customizable connections to build truly complete profiles and activate audiences anywhere.
- A single solution to create and manage B2C, B2B, and hybrid profiles.