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Adobe Product Analytics use case

Analyse product feature effectiveness.

Monitor how your product features are performing and understand their impact on customer experience.

Uncover insights into how your product features affect the user journey.

Adobe Product Analytics helps you to understand user preferences, identify friction in the user journey and gain insights on how to optimise the user experience across channels.

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See the holistic effect of new features.

Measure the impact of a new product feature or update with our first-use impact analysis, which lets you understand user behaviour before and after initial engagement. With it, you can easily compare how users behave and the actions they take after they’re exposed to a new feature, product experience or marketing campaign. Easy-to-consume reporting shows you changes over time and lets you compare a single day to the overall average. It also reveals whether a new feature negatively affects business outcomes so you can diagnose the root cause.

Understand your most popular and least used features.

The feature matrix tool surfaces insights to compare features, measure engagement, discover underused features and improve popular features. It measures how often a feature is used versus how many people use it and plots each one in a single view. With these insights, you can identify high-value features and drive adoption to under-used features.

Learn how your features are used over time.

Analyse the rate at which users engage with product features over time to understand trends around product market fit, product engagement and user satisfaction. With the retention rate tool, you can also conduct cohort analysis to compare how different groups engage with your product. These insights allow you to enhance retention for groups identified in the data by saving segments across other Adobe Experience Cloud products.

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Know who uses your product and how it affects your business.

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Monitor product feature performance and gain insights into how to improve the user experience with Adobe Product Analytics.

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2024-11-12

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Monitor product feature performance and gain insights into how to improve the user experience with Adobe Product Analytics.

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