Adobe Analytics Features
Get comprehensive insights into image performance with in-depth reports and visualisations. Content Analytics uses AI and machine learning (ML) to identify the characteristics driving engagement so you can optimise content at scale.
Elevate your content strategy with a comprehensive understanding of content performance, customer engagement and conversion measurement insights — so creative and content marketing teams can make data-driven optimisations.
Quickly and easily investigate large volumes of content data with intuitive, out-of-the-box reporting and visualisation tools. Teams can quickly assess asset performance, uncover engagement trends, spot anomalies, identify optimisation opportunities, enhance segmentation and define new audiences for activation.
Unlock a new level of content insights with AI and ML services that automatically extract and organise image attributes for analysis, letting you better understand the content driving engagement.
Content analytics helps teams understand which content is driving engagement, conversions and ROI across channels. It removes the guesswork by surfacing which images, text and attributes are most effective—so marketers can stop wasting time and budget on content that doesn’t perform.
This is where Content Analytics comes in; an Adobe for Business solution that combines image, text and behavioural analysis to measure the performance of content attributes and their correlation to customer engagement and business outcomes.
