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Adobe Content Analytics

AI-powered clarity in every image, attribute and outcome.

Track content performance and understand the driving factors behind it. Leverage AI to identify the visual traits that convert customers, allowing you to instantly do more of what works. Streamline your content production process and increase revenue by removing the guesswork.

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Content measurement and ROI

Prove business impact by connecting content performance and customer engagement directly to conversion outcomes and ROI.

  • Conversion impact. Connect content attributes directly to conversion metrics to prove what content drives business impact such as conversions and revenue.
  • Omnichannel performance (coming soon). Evaluate how content within and across channels — such as web, mobile app or paid media — leads to conversions and determine which assets to prioritise or remove from rotation to better meet your goals.
  • Engagement insights. View key asset metrics — such as impressions, click-through rates, top-performing attributes and placements — to understand how content influences customer behaviour.
Metrics for two different website experiences and multiple assets
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Metrics for a specific asset and its attribute information

Content intelligence to activation

Quickly and easily access insights from large volumes of content data with intuitive, out-of-the-box reporting and visualisations. Teams can quickly assess asset performance, uncover engagement trends, spot anomalies, identify optimisation opportunities, enhance segmentation and turn content insights into audiences for activation.

  • Content performance templates. Get reporting up and running quickly with a purpose-built template for content performance metrics and visualisations.
  • Asset inspector. View asset thumbnails within the user interface for instant visual context, along with detailed metadata — including image attributes, page placements, delivery details and performance metrics — so you can quickly understand what’s working.
  • Advanced content granularity. Filter data by asset, attribute, metadata, audience, engagement and more to answer content-specific business questions.
  • Anomaly detection. Receive in-app alerts for statistically significant anomalies in your content data — such as sudden spikes or declines in engagement — so you can catch issues or opportunities early.
  • Audience publishing. Create activation-ready audiences from content engagement and immediately share them across other Adobe products.

AI-powered attribute intelligence

Unlock a new, more granular level of content insights with AI/ML that automatically extracts and organises image attributes for analysis, letting you better understand what content characteristics drive results.

  • Automatic attribute tagging. Save time and resources by using AI to review images and automatically assign relevant attributes — such as colour, image background tone, emotion, aesthetic, keywords and more.
  • Granular content measurement. Segment performance down to individual creative elements to pinpoint which messages, visuals and CTAs convert.
  • Unified data foundation. Use the Adobe Experience Platform Web software development kit (SDK) extension to natively capture all your conversion and behaviour events that power attribute intelligence across your experiences.
  • Automatic asset identification. Leverage an AI-powered service that assigns asset IDs to unique images across your experiences without duplication, even if they appear on multiple pages or in different file types, sizes or crop ratios.
AI organising asset attributes and experience attributes for a travel ad
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Content as a Service v3 - Content Analytics - Thursday, 16 October 2025 at 14.35

Unlock more with Adobe integrations.

Adobe Content Analytics + Adobe Customer Journey Analytics

Connect rich content performance from Adobe Content Analytics with stitched customer journeys and advanced analysis in Customer Journey Analytics for deeper insight, more efficient optimisation and more personalised, higher-performing customer experiences.

Learn about Customer Journey Analytics

Adobe Content Analytics + Marketing Campaign Analytics

Align content and attribute-level insight in Adobe Content Analytics with channel- and campaign-level insight from Marketing Campaign Analytics to improve proactive paid media optimisations.

Learn about Marketing Campaign Analytics

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Learn more about Adobe Content Analytics.

Content as a Service v3 - Content Analytics - Friday, 27 March 2026 at 12.53

Questions? We have answers.

Let us show you the full power of Adobe Content Analytics.

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title
Increase content engagement with data-driven insights.
CardDescription
Gain clear insight into how content and its attributes drive engagement, conversions and ROI with AI-powered analytics built specifically for omnichannel content performance.
cardDate
2024-11-13
altCardImageText
Measure vital content performance and trends using AI to drive better customer experiences and optimise content at scale with Adobe Content Analytics.
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caas:content-type/product-page
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caas:content-type/product-page,caas:products/adobe-analytics

Let’s talk about what Adobe Content Analytics can do for your business.

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