#F8F8F8
Adobe Journey Optimizer Features
Campaign orchestration
Orchestrate sophisticated campaigns with precision. Automated workflows, detailed audience segmentation and on-demand insights help you craft personalised campaigns that drive customer engagement.
Multi-channel campaign orchestration
Automate single-step and multi-step campaigns, including daily promotions, newsletters, product launches, seasonal programmes and other business priorities.
- Automated workflows. Design workflows and apply automation to simplify execution for complex marketing programmes.
- Multi-channel co-ordination. Deliver consistent, co-ordinated messages across email, mobile push and direct mail from a single intuitive campaign canvas.
- Built-in governance. Respect customer preferences and optimise deliverability with centralised controls for permissions, frequency, fatigue and send management.
- Data-driven personalisation. Apply rich personalisation to batch campaign programs using customer profile attributes.
Learn more about multi-channel campaign orchestration.
Content as a Service v3 - adobe journey optimiser - Tuesday, 8 July 2025 at 12.39
Sophisticated segmentation
Enrich customer profiles and segment audiences with greater precision to ensure your batch messages are relevant and personal.
- Multi-entity segmentation. Tailor audience segments based on data attributes important to your business and customised context, including products, physical locations, renewals and bookings.
- Audience creation from any data point. Start with any business dimension, such as products or bookings and connect to the recipient level for activation.
- On-demand audiences. Access audience data on-demand to support timely or ad hoc campaigns.
Campaign insights
Easily review and adjust audiences and campaign details before launch and while campaigns are in progress.
- On-demand visibility. Preview, refine and optimise campaigns in real time. Forecast campaign reach and impact with exact audience sizes before hitting send.
- Campaign insights and reporting. Access global reports that detail performance and engagement for every campaign, including statistical breakdowns and key metrics by channel and experiment.
- Improved marketer experience. Empower marketers with the audience-level insights they need to confidently construct high-impact campaigns.
#FFE2EC
Learn more about email marketing in Journey Optimizer.
title
Use connected data to personalise and scale every campaign
CardDescription
Tap into unified profiles and behavioural data to target audiences, forecast performance and automate omnichannel delivery.
cardDate
2025-07-09
cardImage
primaryTag
caas:content-type/product-page
Tags
caas:content-type/product-page,caas:products/adobe-journey-optimizer