Adobe Journey Optimizer Features

Campaign orchestration

Orchestrate sophisticated campaigns with precision. Automated workflows, detailed audience segmentation and on-demand insights help you craft personalised campaigns that drive customer engagement.

Multi-channel campaign orchestration

Automate single-step and multi-step campaigns, including daily promotions, newsletters, product launches, seasonal programmes and other business priorities.

Automated workflows. Design workflows and apply automation to simplify execution for complex marketing programmes.
Multi-channel co-ordination. Deliver consistent, co-ordinated messages across email, mobile push and direct mail from a single intuitive campaign canvas.
Built-in governance. Respect customer preferences and optimise deliverability with centralised controls for permissions, frequency, fatigue and send management.
Data-driven personalisation. Apply rich personalisation to batch campaign programs using customer profile attributes.

Sneaker ad campaign distributed across multiple engagement touchpoints.

Learn more about multi-channel campaign orchestration.

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Segmenting travel audience to deliver personalised email and S M S offers

Sophisticated segmentation

Enrich customer profiles and segment audiences with greater precision to ensure your batch messages are relevant and personal.

Multi-entity segmentation. Tailor audience segments based on data attributes important to your business and customised context, including products, physical locations, renewals and bookings.
Audience creation from any data point. Start with any business dimension, such as products or bookings and connect to the recipient level for activation.
On-demand audiences. Access audience data on-demand to support timely or ad hoc campaigns.

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Campaign insights

Easily review and adjust audiences and campaign details before launch and while campaigns are in progress.

On-demand visibility. Preview, refine and optimise campaigns in real time. Forecast campaign reach and impact with exact audience sizes before hitting send.
Campaign insights and reporting. Access global reports that detail performance and engagement for every campaign, including statistical breakdowns and key metrics by channel and experiment.
Improved marketer experience. Empower marketers with the audience-level insights they need to confidently construct high-impact campaigns.