Adobe Journey Optimizer Features

Messages and content

Craft messages and content to engage your customers across every channel, including email, SMS, push, in-app, web and direct mail. Author, edit and activate content fast with a built-in content designer and centralised asset repository that simplify workflows for your teams.

Adobe AI Assistant for content generation

Use generative AI to create and fine-tune engaging, on-brand content optimised for every channel — all without leaving your existing workflows.

AI content generation. Generate copy, images or content blocks for your campaigns and landing pages based on prompts, campaign content and marketing objectives.
Content variations. Effortlessly generate multiple variations of marketing and campaign assets within minutes. Run experiments to test and learn which variations resonate with your customers.
On-brand content. Inform the AI model with assets from your brand to generate content that aligns with your brand guidelines, tone and communication strategies. With built-in, on-brand quality checks, marketers can ensure their creations adhere to brand standards.
Content quality and effectiveness. Boost performance with clear feedback on readability, tone and call to action and subject line effectiveness — with automatic checks for spelling, grammar and style.

Explore AI Assistant for content generation in our unique sandbox environment by logging into Experience League — our vast library of how-to content.

Try now

Learn more about AI Assistant for content generation.

style

center

style

Divider, container

Digital asset management (DAM)

Find, manage and use all of your digital assets with the natively embedded DAM, Adobe Experience Manager Assets Essentials.

Asset discovery. Search for digital content to use in your journeys and campaigns with full-text search and smart metadata tagging to find what you need, fast.
Asset editing. Tailor existing content to create the perfect asset with built-in editing tools, powered by Adobe Express and Adobe Photoshop Express. Resize images, remove backgrounds, convert file types and more.
Asset governance. Manage assets better with detailed information and access for each asset. Use version control to view or revert to prior versions.
Experience Manager integrations. Streamline and scale content creation, management and delivery with reusable content fragments from Experience Manager Sites and dynamic content personalisation from Dynamic Media in Experience Manager Assets.

style

Divider, container

Message authoring

Craft the perfect message to engage your customers with flexible design tools that adapt to your teams’ skillsets and workflows.

Drag-and-drop editing. Design, edit and publish dynamic content templates and messages for any channel with an easy-to-use visual editor.
HTML coding and conversion. Let code-savvy users develop full HTML messages from scratch. Or, auto-convert from HTML to modular, editable content for non-technical users. Update, re-arrange and personalise without re-coding.
Content templates. Create and save dynamic message templates to reuse customised content and accelerate your workflows. Use templates as a starting point, then adapt them for the unique needs of each campaign.
Adobe Stock. Access millions of high-quality, curated, royalty-free photos, videos, illustrations and vector graphics in Adobe Stock directly within the built-in message designer. Find assets to match your message and import licensed images directly into your asset repository¹.

style

Divider, container

Personalisation editor

Personalise your communications to ensure that every message resonates.

Dynamic content. Set rules to dynamically adjust images, subject lines, links, offers and more, based on each customers’ characteristics and context.
Data-driven personalisation. Tailor messages based on profile attributes, audience, offer eligibility and external context attributes (e.g., weather, location, inventory).
Content fragments. Maintain message consistency and speed up your workflows with reusable content blocks. Use HTML, JSON or text to define editable fields that can dynamically update for each campaign or journey.
Personalised PDFs (coming soon). Securely deliver individual invoices, tickets, receipts and more that are dynamically created as attachments using API-triggered campaigns.

style

Divider, container

Composable content

Build highly personalised messages quickly by gathering all content from multiple systems into one place without switching tools.

Content from anywhere. Boost engagement using the message designer to directly pull content, recommendations, pricing, loyalty points and more from any API-enabled system — Adobe or otherwise.
No-code workflows. Create dynamic content that’s intuitive and doesn’t require technical set-up using preconfigured endpoints with marketer-friendly mappings.
Dynamic messages. Render real-time messages at send time with the latest information including live inventory, balances, weather, itineraries, reviews and more.

style

Divider, container

Conversation designer (coming soon)

Design multi-step, channel-agnostic conversations to enable richer interactions and increase engagement.

Curated conversations. Structure multiple conversations with branching questions and expected replies.
Real-time context. Evaluate keywords and responses in context of the conversation with immediate replies.
Agentic conversations (in development). Deliver brand-safe conversations powered by Adobe Brand Concierge.