Adobe Commerce features

Personalised commerce experiences

Customise every step of the commerce journey using real-time commerce data, powerful AI-driven merchandising tools, flexible payment options and native integrations with Adobe Experience Cloud solutions.

AI-powered search and discovery

Use AI search and merchandising tools to reduce the time it takes a customer to find the perfect product and increase conversions.

Lightning-fast search. Deliver relevant search experiences in 35 languages with search-as-you-type results, easy synonym management and intelligent faceting.
Personalised search results. Use AI to tailor search results based on customer behaviours, product popularity and sales trends. Fine-tune results using merchandising rules defined by you.
Semantic search. Improve product discovery by interpreting the intent behind customer queries. Reduce zero-result searches to increase engagement and search conversion.
Data-driven product recommendations. Increase product discovery and average order value (AOV) using 13 AI-powered recommendation options across your site.
Optimised category pages. Maximise your sales using AI to intelligently order how products are presented on category pages.

Learn more about AI-powered search and discovery.

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Share data across Adobe Experience Cloud to power precise personalisation and seamless commerce journeys across every touchpoint.

Real-time click data. Automatically gather customer behaviour data from any front end without coding or complex integrations.
360-degree view of each customer. Easily combine commerce data, such as order status, customer profiles and order history with data from other applications, such as CRM, in Adobe Real-Time CDP to get a better understanding of your customers.
Activation-ready. Power sophisticated segmentation strategies from Adobe Real-Time CDP, trigger cross-channel campaigns in Adobe Journey Optimizer and identify purchasing trends with Adobe Customer Journey Analytics.

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Personalised shop front experiences

Increase engagement by tailoring your shop front experience to each customer using segmentation, targeting and generative AI-powered content creation and experimentation.

Dynamically updated shop fronts. Personalise the buying experience by targeting content to customer segments you define with simple rules or by using AI-powered audiences created in Adobe Real-Time CDP.
Personalised promotions. Drive more purchases by creating sophisticated promotional offers that consider the type of products, total order value, delivering methods, customer segments and other factors.
Scaled creative content. Use generative AI to create multiple copy and image variations in minutes to ensure your content targets your buyers.

Learn more about personalised shop front experiences.

Content as a Service v3 - Adobe Commerce - Tuesday, 10 February 2026 at 09.55

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Payment support and security

Use Payment Services for Adobe Commerce to meet customers’ payment preferences and personalise the checkout experience. Tap into secure PCI-compliant processing and easy transaction management.

Flexible payment options. Give your customers a wide array of payment methods, such as credit and debit cards, PayPal products, Venmo, digital wallets — including Apple Pay and Google Pay — and Buy Now Pay Later (BNPL).
Multimarket support. Reach new audiences by accepting payments from shoppers in 37 countries and 22 currencies.
Fraud and abuse protection and security compliance. Gain peace of mind as you grow with Payment Card Industry Data Security Standard (PCI DSS) and 3D Secure (3Ds) transaction security compliance, as well as optional fraud protection tools.
Centralised transaction management. Gather valuable insights and a clear view of the overall financial health of your business with near-real time reporting on transactions, orders and payments.