Adobe Marketo Engage Integrations

Connect marketing and sales data for seamless customer experiences.

Marketo Engage has native, bi-directional integrations with the most popular customer relationship management systems (CRMs) on the market, including Salesforce, Microsoft Dynamics and Veeva. It can also integrate with other CRMs so your marketing and sales data stays in sync.

• Automation. Deliver consistent results with native integrations that are fast to set up and easy to maintain. See updates and changes made in one system automatically reflected in the other.
• Flexibility. Let sales and marketing users work in their application of choice — whether it’s Marketo Engage or their CRM — knowing data is shared continuously.
• Granularity. Connect out-of-the-box objects, such as account, lead, contact and opportunities or create customised objects related to these records.
• Scalability. Sync up to 200,000 records per hour and 2 million records per day.

A strong data foundation built for every strategy.

Data is essential to every marketer. Marketo Engage has a variety of pre-built data and account-based marketing (ABM) platform integrations to give you the data you need to support all your marketing strategies.

• Customer data platforms (CDPs) and data enrichment. Connect with CDPs and profile enrichment platforms such as Clearbit and ZoomInfo.
• ABM platforms. Tap into the powerful ABM platform embedded in Marketo Engage or easily integrate with your ABM platform of choice.

Expanded reach across marketing channels.

Use pre-built integrations to connect any of your preferred channel platforms to supplement the native channels in Marketo Engage and reach customers everywhere they are.

• Events and webinar hosting. Use the advanced built-in webinar platform or connect to any of the most popular webinar platforms, such as Zoom or ON24.
• Social and mobile. Connect seamlessly to Vibes for SMS and other social platforms such as Hootsuite.
• Conversational chat. Leverage the native chat capabilities or integrate with other popular chat platforms.
• Ad platforms. Sync directly with Google, Facebook, LinkedIn, X and Adobe Advertising.
• Sales engagement tools. Harness embedded sales tools and others such as Outreach and Gong.

Simplified content management for effortless activation.

Streamline the process of finding and activating content across Marketo Engage programmes and campaigns with integrations that give you advanced automations and intuitive workflows.

• DAM and CMS. Connect directly with popular digital asset management (DAM) platforms and content management systems (CMS).
• PaaS. Leverage the power of platform-as-a-service (PaaS) applications, such as Vertify, Workato or Informatica.
• Workflow. Tap into leading work and project management applications.

Streamlined data exchange for efficient programme creation.

The Marketo Engage REST API allows for remote execution of many of the system’s capabilities. From creating programmes to bulk lead imports, there are many options for fine-grained control of a Marketo Engage instance. You can also use Marketo Engage webhooks to send and receive structured data, supporting JSON or XML formats.