ADOBE TARGET

Contextual and relevant interactions.

• Get a decisioning engine that uses real-time visitor interactions and behaviours to deliver relevant content and offers across channels. Use rule-based criteria to define web or mobile interactions for audience segments.
• Deliver same-page and next-page personalisation in real time based on customer interactions.
• Deliver personalised content — including tailored product selections — and rank the order offers and navigation options that are most likely to convert.

Fine-tuned experiences.

Use manual and AI-powered experimentation and optimisation to identify the most relevant and highest-performing content to key audiences and individuals at every touchpoint.

• A/B test your entire experience or test multiple elements simultaneously to find the most effective versions.
• Allocate traffic to the best-performing digital experience with multi-armed bandit testing.
• Improve algorithm performance and optimise AI-powered personalisation activities automatically.
• Turn Target experiments into valuable AI-powered insights using Adobe Journey Optimizer Experimentation Accelerator.

AI-powered automation for scale.

The flexible, open architecture of Target lets you quickly scale your personalisation and optimisation programmes from modest to expansive, resulting in faster insights and increased ROI.

• Let stakeholders preview, review and approve journey variations using guided visuals and workflows. Approved journeys can then be instantly activated.
• Use device-native browser capabilities to deliver experimentation from within a customer’s device. Alternatively, you can pre-fetch and cache experience variations to increase speed and performance.
• Configure permissions to give users role-based access using enterprise governance tools that let you scale confidently.
• Deliver personalised activities and programs faster with the reimagined user interface that’s built on a react spectrum framework.
• Use AI Assistant - Product Knowledge to answer questions, suggest best practices and provide use case ideas to maximise and advance personalisation.
• Leverage AI Assistant - Content Accelerator to get content suggestions for campaign copy and imagery.