International retail sales are expected to hit $28 trillion by 2020. Are you ready to go global?
Breaking into new global markets is the key to staying competitive and increasing sales. But to succeed, you need to look beyond the ability to handle multiple language and currencies.
This in-depth guide introduces you to the key factors that every eCommerce-driven company needs to consider before going global.
- How to identify and address cultural and communication issues BEFORE they negatively affect your brand.
- How unexpected details—such as the way you write the date—can create big problems if they're not adapted to local custom.
- Which aspects of the customer experience should be localised and which need to be controlled at the global level.
Packed with valuable best practices and real-world examples of brands that got it right (and some that got it very wrong), this guide will help you to ensure success as you pursue international opportunities.