Real-time Customer Data Platform

Integrate and activate known and unknown data in real time.

Collect and normalize all known and unknown customer data into robust, real-time customer profiles that let marketers deliver personalized experiences across any channel, at scale.

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The benefits of Real-time Customer Data Platform

A wider scope of data points
Combine all data — internal and external, known and unknown — into a standard taxonomy that can be activated in real time.

Rich, real-time customer profiles
Get enriched, privacy-ready profiles that update in real time without the need for technology teams to stitch together relevant data.

Actionable insights
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile, and social.

Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.

Real-time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.

Read how Real-time CDP solved marketing’s three biggest challenges here.

Created to power real-time marketing at scale

Streaming data collection

Normalized, usable data collected across devices, channels, and internal systems

Real-time activation in all channels and environments

Up-to-date profiles and analytics-driven insights

Optimized profiles that accelerate experience delivery time

Streaming Data Collection

Tools For Marketers

Custom tools for marketers

Unified internal marketing systems and external channels

Pre-built connectors link to marketing and advertising ecosystems

Marketing-friendly data interface requires little to no IT support

Data cleansing, identity resolution, and profile enrichment without the use of cookies

AI tools to help with segmentation, as well as experience testing and delivery

Advanced technical capabilities

Preset and customizable enterprise-level data governance controls

Real-time profiles accessible by all departments — not just marketing

Standardized, democratized data, regardless of source

Advanced Tech Capabilities

When it comes to multichannel marketing hubs, choose a Magic Quadrant Leader.

In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.

Recommended reading


Real-time CDP, Real-Time customer experience

Combine known and unknown data to create one-to-one personalized experiences across all channels.


Solving the customer data platform problem

Real-time CDP lets marketers unify data from all sources and systems and activate across channels in real time. 

Let's talk about what Adobe Experience Cloud can do for your business.

Let's talk about what Adobe Experience Cloud can do for your business.