Real-time Customer Data Platform
Integrate and activate known and unknown data in real time.
Collect and normalise all known and unknown customer data into robust, real-time customer profiles that let marketers deliver personalised experiences across any channel, at scale.
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The benefits of Real-time Customer Data Platform
A wider scope of data points
Combine all data — internal and external, known and unknown — into a standard taxonomy that can be activated in real time.
Rich, real-time customer profiles
Get enriched, privacy-ready profiles that update in real time without the need for technology teams to stitch together relevant data.
Actionable insights
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Real-time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.
Read how Real-time CDP solved marketing’s three biggest challenges here.
Created to power real-time marketing at scale
Streaming data collection
Normalised, usable data collected across devices, channels and internal systems
Real-time activation in all channels and environments
Up To Date profiles and analytics-driven insights
Optimised profiles that accelerate experience delivery time
Customised tools for marketers
Unified internal marketing systems and external channels
Pre-built connectors link to marketing and advertising ecosystems
Marketing-friendly data interface requires little to no IT support
Data cleansing, identity resolution and profile enrichment without the use of cookies
AI tools to help with segmentation, as well as experience testing and delivery
Advanced technical capabilities
Preset and customisable enterprise-level data governance controls
Real-time profiles accessible by all departments — not just marketing
Standardised, democratised data, regardless of source
When it comes to multichannel marketing hubs, choose a Magic Quadrant Leader.
In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.
Recommended reading
Blog
Real-time CDP, Real-Time customer experience
Combine known and unknown data to create one-to-one personalised experiences across all channels.
Blog
Solving the customer data platform problem
Real-time CDP lets marketers unify data from all sources and systems and activate across channels in real time.