Adobe’s Real-time Customer Data Platform allows B2C and B2B marketers to collect, normalise and unify consumer and professional data into real-time person and account profiles for personalising customer experiences at scale.
ADOBE REAL-TIME CUSTOMER DATA PLATFORM
Unify, activate and govern B2C and B2B marketing data in real time.
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The benefits of Real-Time Customer Data Platform
Single, uniform data format
Combine consumer data, professional data or both - internal, external, known and pseudonymous - using a standard taxonomy that can be activated in real-time.
Real-time people and account profiles
Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.
Actionable insights for B2C and B2B
React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile and social.
Privacy controls and data governance
Best-in-class usage governance lets brands use data more responsibly and transparently — and gives consumers greater control over their information.
Single CDP for managing both B2C and B2B lines of business
Connect both your B2C and B2B data to create hybrid profiles made up of combined consumer and professional behaviour that identify and power new revenue opportunities across teams and lines of business.
Purpose-built from the ground up to power B2C and B2B marketing at scale
Streaming data collection
Normalised, flexible data model usable across Adobe and non-Adobe connections
People and account-based data schemas designed for B2B and B2C marketing
Unified, real-time data streaming across connected systems
Convenient library of pre-built people and account-based data source connectors
Real-time profiles and activation
Unified person and account profiles that contain consumer data, professional data or both types of data combined
Drag-and-drop segmentation designed for B2C and B2B marketers
Person and account-level identity resolution and profile enrichment
Real-time activation in all channels and environments
Patented Data Governance
Preset and customisable data governance framework for peace of mind
Data source labelling and policy creation to ensure compliance
Automated enforcement to prevent policy violation
Convenient data lineage for easy modification
Combined B2C & B2B data
A single CDP used for multiple lines of business
Combined consumer and professional data inside a unified CDP
Hybrid person profiles containing both consumer and professional behaviour and attributes
People & account-based segmentation powered by B2C and B2B data
See why Adobe was named a multichannel marketing hubs Leader.
Read 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs to see how Adobe was evaluated among 20 vendors.
Recommended reading
Blog
Real-Time CDP, Real-Time customer experience
Combine known and unknown data to create one-to-one personalised experiences across all channels.
Blog
Solving the customer data platform problem
Real-Time CDP lets marketers unify data from all sources and systems and activate across channels in real time.