HOW WE HELP WITH B2B MARKETING
Drive growth and B2B marketing impact with Adobe
Explore the sections of this page
What we offer
Lead management, ABM and attribution
Sales and marketing alignment
Equip sales with leads, insight and relevant content
Personalised cross-channel engagement
Intelligent nurture at every stage
B2B analytics and attribution
Understand the journey and optimise marketing
WHAT WE OFFER
Lead and account-based engagement, sales alignment and attribution at scale
Today's B2B buyer expects only relevant and personalised experiences. And today’s B2B marketer needs more agility, flexibility and creativity than ever
This is where Adobe comes in. Here’s how.
Gartner names Adobe a Leader in the 2022 Gartner Magic Quadrant for B2B Automation Platforms report.
SALES AND MARKETING ALIGNMENT
Equip sales with prioritised leads, customer insights and relevant content
Enhancing sales performance and alignment with marketing starts with better data sharing and better-quality leads. With Adobe, you can increase marketing efficiency and ROI with productivity features, connected data and efficient workflows.
This teamwork between sales and marketing will help to create consistent and cohesive messaging as your prospects’ buying teams go through the complex buying cycle.
PERSONALISED ACCOUNT-BASED MARKETING
Intelligent nurture at every stage of the customer journey
When it comes to engaging with a buying team, personalisation for each member is how you'll stand out. With Adobe, you'll get more reach, more agility and better results.
With A/B testing and AI-powered predictive content, you'll be on your way to delivering consistent and relevant customer experiences every time. And you’ll be one step closer to implementing an effective ABM strategy that scales.
B2B ANALYTICS AND ATTRIBUTION
Understand the journey to optimise your marketing
Gain a complete view of every B2B buyer’s journey, including online and off-line touchpoints and quantify your marketing performance to understand the impact and ROI of every marketing channel.
With analytics and attribution, you’ll begin to understand what content and buyer interactions are driving progression and revenue and which ones are not.
“That’s what personalisation looks like in B2B marketing—the ability to roll out creative content in a way that’s highly targeted and relevant.”
Marketing Manager, Panasonic Business Europe