Customer Data Platform

Adobe Real-Time CDP is advanced data management. Built just for marketers.

Set marketing and IT teams free. Adobe Real-Time Customer Data Platform lets marketers collect, normalize, and govern B2B and B2C data and unify it into real-time profiles that can be activated across any channel.

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Get marketing confidence with Adobe Real-Time Customer Data Platform.

Built on the Adobe Experience Platform, marketers now have data management capabilities typically found only in IT departments. From collecting known and pseudonymous data from across channels to create holistic real-time profiles to managing data privacy to instant activation, marketers have the freedom to personalize like never before.

Single, uniform data format

Collect and unify data into a standard taxonomy that can be activated in real time, including consumer or professional or both, internal and external, and known and pseudonymous data.

Real-time person and account-based profiles

Get enriched, privacy-ready profiles that automatically update in real time without the need to manually stitch together data.

Actionable insights for B2C and B2B

React instantly to customer events to deliver timely, relevant experiences to any destination, including web, email, mobile, and social.

Privacy controls and data governance

Market responsibly with patented tools to help brands operationalize data usage policies and give customers greater control over their information.

Single CDP for managing both B2C and B2B lines of business

Combine B2C and B2B data to create hybrid profiles using both consumer and professional attributes and behavior to find new sales opportunities across lines of business.

Adobe is named a Leader in the IDC MarketScape.

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Purpose-built from the ground up to power B2C and B2B marketing at scale.

Streaming data collection

Normalized, flexible data models usable across Adobe and non-Adobe connections
Person and account-based data schemas designed for B2B and B2C marketing
Tag management and event forwarding collect and distribute event-level data in real time.
Optimized profiles that accelerate experience delivery time

Real-time profiles and activation

Unified, actionable person and account profiles that contain consumer data, professional data, or both
Drag-and-drop segmentation designed for B2C and B2B marketers
Person and account-level identity resolution and profile enrichment
Consistent customer experiences through orchestration and real-time activation across channels and environments

Patented data governance

Preset and customizable data governance framework for peace of mind
Data source labeling and policy creation to ensure compliance
Automated enforcement to prevent policy violation
Convenient data lineage for easy modification

Combined B2C & B2B data

A single CDP with native B2C and B2B data models to support multiple lines of business
Combined consumer and professional data inside the same platform
Hybrid customer profiles containing both consumer and professional behavior and attributes
Person & account-based segmentation powered by B2C and B2B data

“As today’s work is driven by a digital-first mindset, there’s an added urgency for a compelling experience at each step in a customer’s journey. Adobe Experience Platform will help empower our team to understand our customers better, ultimately resulting in more personalized and valuable engagements — a powerful tool for any brand looking to succeed today.”