Adobe Campaign Features

Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens.

Email Management

Make email personal.

Improve your email marketing with personalised and contextually relevant messages. Use the native email capabilities in Adobe Campaign with your other marketing channels. With more complete data, you can deliver better email personalisation and improve your email automation, deliverability and reporting.

  • AI-powered emails
    • Powered by Adobe Sensei, Adobe Campaign analyses and predicts open rates, optimal send times and probable churn based on historical engagement metrics.
      Learn more about AI-powered emails
  • Dynamic content
  • Email creation
    • Create beautiful, personalised and responsive emails in a variety of ways whether you do your creative and coding in-house or work with partners and agencies.
      Learn more about email creation
  • Email deliverability
    • Improve the deliverability of your emails in real time based on feedback from ISPs. Take advantage of our deliverability features and expertise, whether you’re just starting a new email programme, fine-tuning your approach or preparing for critical, high-volume periods like holiday season.
      Learn more about email deliverability
  • Email reporting
    • Use built-in reports in Adobe Campaign to quickly analyse email delivery and engagement data and share the reports on an automated or recurring basis. Email delivery data can also be exported to Adobe Analytics or other tools for further visualisation and analysis.
      Learn more about email reporting
  • Email testing
    • Design A/B email tests using up to three variants to determine the biggest customer impact. Then, preview what your email will look like on more than 70 web, mobile and email clients.
      Learn more about email testing
  • Multilingual emails
  • Triggered emails
    • Automate transactional emails like password resets or order confirmations. Or integrate Adobe Campaign with Adobe Analytics to trigger real-time remarketing emails based on individual user actions (and non-actions) on your emails, apps or websites.
      Learn more about triggered emails

Cross-channel Marketing

Launch, measure and automate campaigns across every channel.

Harmonising all of your marketing channels is not an impossible task. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. Then, deliver timely and relevant campaigns that meet your customers in the right places and right ways along their customer journey.

  • Campaign management
    • Manage multiple data sources, define your audience segments and plan and execute multi-step, cross-channel campaigns through a drag-and-drop visual workflow interface.
      Learn more about campaign management
  • Campaign reporting
    • In addition to powerful, out of the box reporting templates, Adobe Campaign lets you create customised reports on a delivery, campaign, user or segment level. Do descriptive analysis, summarise ROI and CLTV or export data to Adobe Analytics and other solutions for further data visualisation and analysis.
      Learn more about campaign reporting
  • Direct mail
    • Target and segment your audiences right in Adobe Campaign. Save time by adding your personalisation fields for printing, fulfillment and delivery through your direct mail vendor.
      Learn more about direct mail
  • Offer management
    • Create a rules-based offer catalogue. You can manage offers by weights or priorities and cap how many times customers see a specific offer. Then personalise offers based on criteria like location, customer lifetime value, loyalty status and more.
      Learn more about offer management
  • Preference centres
    • Set up preference centres to make adjustments based on your customers’ interests and preferences. This helps you to enrich customer profiles and manage contact fatigue.
      Learn more about preference centres
  • Mobile marketing
    • Use Adobe Campaign to streamline your mobile marketing activities, such as sending mobile-responsive emails, delivering push notifications, text messages and in-app messages and designing your app to integrate with Campaign using our mobile SDK.
      Learn more about mobile marketing

Segmentation and Targeting

Discover and delight your most valuable audiences.

Not all audience segments have the same needs or bring the same value. Adobe Campaign helps you to use data to understand your unique customer segments and then craft the best campaigns to make meaningful connections with each one.

  • Adobe Analytics integration
    • Pass data from Campaign to Adobe Analytics and use Analytics data directly in Campaign. This helps you to understand your email in the context of your other digital marketing efforts, identify new and valuable audiences and trigger messages based on statistically significant interactions.
      Learn more about Adobe Analytics integation
  • Audience segmentation
    • Use multidimensional targeting to create segments based on virtually any variable in a customer profile. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programmes or to share with other Adobe Experience Cloud solutions.
      Learn more about audience segmentation
  • Customer profiles
    • Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Then, use these customer profiles for more accurate segmentation, personalisation and reporting.
      Learn more about customer profiles
  • Data connectors
    • Connect to large databases and CRM systems like Microsoft Dynamics 365. Or create customised data connections to your broader marketing ecosystem, including point of sale systems, e-commerce platforms and off-line programmes.
      Learn more about data connectors
  • Predictive send time optimisation
    • Use a continuously learning AI tool to learn more about your subscriber’s preferred times to receive messages. Choose between clicks or opens based on your marketing campaign. For example, maximise opens for announcements and newsletters or increase clicks for discount coupons, sales, promotions.
  • Predictive Engagement Scoring
    • With predictive engagement scoring you can optimise segmentation and personalisation for different types of campaigns to enhance customer experience and relevancy. Identify customer retention levels to determine if your customers are engaged or if they are showing signs of opt-outs and intelligently exclude profiles from campaigns based on their predicted unsubscribe rank.