Powerful B2B marketing automation that aligns sales and marketing.

Orchestrate and execute cross-channel campaigns so you can acquire, nurture, expand and retain customers.

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A boost to every aspect of your customer engagement.

Adobe Marketo Engage, the world’s largest marketing automation platform, is a singular solution that lets you attract, segment and nurture customers — from discovery to biggest fan. And each touchpoint is tracked so you know what’s working. No more batch and blast. No more unqualified leads. Just effective engagement.

  1. Marketing automation
  2. Account-based marketing
  3. Lead management
  4. Email marketing
  5. Multi-touch attribution
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Marketo automation

Marketing that’s always on — whether you are or not.

Launch quickly with Marketo automation

Let AI build predictive audiences and segments

Nurture leads and prospects across all channels

Personalise experiences with active listening and triggered content

Use rich behavioural data, built-in intelligence and sophisticated journey flows to identify and engage your best customers and accelerate the customer experience.

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Account engagement

Prioritise accounts. Drive engagement. Close deals.

Build best-fit account lists in seconds using AI

Automate personalised cross-channel experiences

Sync marketing and sales so they can act as one revenue team

Marketo Engage account-based marketing automation directs you to the right accounts, connects you with the right decision makers and involves sales at the right time.

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Deliver win-ready leads

Deliver win-ready leads.

Draw top-of-funnel traffic through inbound and outbound programmes

Target and retarget known and anonymous site visitors with personalised ads

Create customised scoring models that update in real time

Automate nurture streams with content based on persona and buying stage

Develop and qualify potential buyers well before they’re passed to sales with relevant, uniquely personalised nurturing campaigns and robust scoring capabilities.

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Inbox clutter

Cut through the inbox clutter.

Use Marketo Engage tools, templates and visual editor to create emails for any device.

Ensure segments are accurate with real-time updates base on behaviour and demographic changes.

Use A/B/n testing, predictive content and triggered emails to improve personalisation.

Review in-depth results in a simple dashboard.

Watch your open rate soar with email content personalised based on a 360-degree customer profile and real-time behaviours across web, email, social and mobile.

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Marketing impact

Prove and improve marketing impact.

Measure every customer touchpoint across channels and campaigns

Automatically connect and unify data

Use pre-built tiles and dashboards with advanced filters and segmentations

Improve data analysis with granular attribution, using this information to enhance your strategy and channel mix at every stage of the funnel.

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The latest innovations for Marketo Engage.

  • Accelerate email creation with generative AI authoring.
  • Create interactive webinars with generative AI-powered summaries that let registrants consume on-demand webinars easily.
  • Scale chatbot responses with generative AI to drive more customer engagement and conversions.
  • Use the embedded meeting scheduler to turn landing pages into booked meetings faster.
  • Visualise essential ROI insights in Adobe Marketo Measure with new in-product dashboards.
  • Leverage Marketo Engage programmes in Adobe Journey Optimizer - B2B Edition for account and buying group journeys.

Look under the hood to see what powers Adobe Marketo Engage.

Many channels. One conversation.

Today’s journeys are customer-driven. With Marketo Engage software, you can meet your customers wherever they are. Marketo Engage tools use customer-triggered events to continue the conversation both online and off-line, across all channels. Think email, social and paid media, SMS and events — all co-ordinated from one central hub.

Explore cross-channel marketing

Cross-channel marketing
Content intelligence

Hand-picked content without all the busy work.

Show your customers you understand them with personalised content, delivered at the right time, every time. From emails to landing pages, Marketo Engage uses in-depth profiles, real-time behavioural and demographic data and AI to personalise user experiences, even for anonymous visitors.

Explore content intelligence

Sales and marketing teams in sync.

Give marketing and sales teams the ability to create more co-ordinated journeys. Sales Connect runs marketing data right into your CRM. You can also use Marketo Engage tools for advanced lead generation, lead scoring and account management tasks.

Explore sales and marketing partnership

Marketing analytics

Marketing analytics that are actually insightful.

Quickly see the effectiveness of each piece of content and how well your customer journeys are working. Go deeper with advanced journey and marketing analytics, multi-touch attribution and tools that connect sales and marketing data. Get a holistic picture of the entire customer journey from first interaction to conversion.

Explore data and insights




Put growth on autopilot by combining Marketo Engage with these other Adobe products.

Adobe Real-Time CDP

Marketo Engage + Adobe Real-Time CDP

Combine Marketo Engage data with all other B2B data in Real-Time CDP to create complete real-time lead, account and opportunity profiles. Then activate those profiles with Marketo Engage for personalised lead- and account-based engagement.

Learn more about Real-Time CDP

Adobe workfront

Marketo Engage + Adobe Workfront

Take your campaigns from discovery to deployment in half the time with powerful automations, organisation-wide visibility into campaign performance, automatic intake routeing and built-in workflows.

Learn more about Workfront

Adobe analytics

Marketo Engage + Adobe Analytics

A complete demand marketing solution. Native B2B audience syncing between Marketo Engage and Adobe Analytics lets you take advantage of advanced analysis and powerful marketing capabilities to turn insight into actions and actions into insight.

Learn more about Analytics

Marketo Engage gets results. What will your numbers look like?

Lenovo https://main--bacom--adobecom.hlx.page/customer-success-stories/lenovo-case-study | Lenovo

3x faster campaign time-to-market

Drove more than $1 billion in pipeline

9,000 Marketing-qualified opportunities identified per month

https://main--bacom--adobecom.hlx.page/customer-success-stories/charles-schwab-case-study | Charles Schwab

6x increase in engagement

Not only did Charles Schwab add $1.1 billion in pipeline when they switched to Marketo Engage, but they were able to begin cultivating prospects at scale and grow their team along with their results.

View Charles Schwab’s story

Find out more about Marketo Engage.


Questions? We have answers.

What is Marketo?
Adobe Marketo Engage — also referred to as Marketo Engage or simply Marketo — is the world's largest marketing automation platform. It lets you streamline, automate and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.
What is marketing automation and why is it important?

Marketing automation involves using intelligent software to help manage aspects of the marketing process at scale. This software automates and measures the results of marketing tasks and workflows, powering many modern marketing practises including:

  • Segmentation
  • Lead generation
  • Relationship marketing
  • Lead nurturing and lead scoring
  • Cross-selling and upselling
  • Marketing ROI measurement
  • Retention

Marketing automation gives your company the power to operate with greater efficiency and increase revenue faster.

What are common digital marketing strategies?

The most common digital marketing strategies include:

  • Inbound marketing - Generating content of interest and value to customers.
  • Content marketing - Distributing written or visual content relevant to your brand, such as sharing infographics on social media.
  • Account-based marketing (ABM) - Tailoring marketing to consumer groups or individuals with prior interest in your products or services.
  • Search engine optimisation (SEO) - Creating or updating content that targets valuable keywords entered by target audiences into search engines and meet expectations for content quality, depth and expertise.
  • Social media marketing - Using the reach of social applications such as Facebook, Instagram and Tiktok to promote your products, services or talents within a particular industry niche.
What is account based marketing (ABM)?

Account-based marketing (ABM) is a B2B marketing strategy that focuses on targeting best-fit accounts considered high-revenue opportunities rather than solely focusing on traditional, lead-based opportunities. With ABM, specific individuals within an account are targeted and marketing efforts are co-ordinated with sales teams.

Generally, an account-based strategy is deployed when focusing on larger deal sizes or high-value accounts that typically have a longer sales cycle. It's a more strategic approach to winning business and is especially important in B2B marketing efforts.

What is lead management?
Lead management is a process of identifying potential customers and nurturing them through the conversion funnel to drive new business. Lead management systems organise those leads within your company’s sales funnel to better tailor your sales and engagement tactics.