The best data is the data you can use.
Connecting to big data sources to create personalised and optimised marketing campaigns just makes sense. But getting disparate systems to connect with each other for a true picture isn’t so simple.
Adobe Campaign integrates with a variety of marketing, analytics and sales solutions and lets you connect to external databases through federated data access. Deploy connectors to CRM systems, such as Microsoft Dynamics, to align your internal marketing and sales efforts more closely and give your entire company access to each prospect’s timeline of marketing engagements and brand touchpoints.