Real-Time Customer Data Platform

Deliver real-time personalisation with Real-Time CDP.

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What Real-Time Customer Data Platform can do for you

As part of Adobe Experience Platform, Real-Time CDP helps you to combine known and unknown customer data in real-time for holistic, up to date profiles you can access in any channel to create true personalisation.


Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalisation.

Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.

Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalised experiences to customers everywhere based on real-time updates to customer profiles.