Redefining workflows digitally - benefits for citizens and workers

On-Demand webinar | 60 mins | Free of charge

Amid the COVID-19 pandemic, Australian citizens are relying on government more than ever to provide simplified digital access to the services they need most. They are seeking digital experiences that exemplify speed and security, and solutions tailored to their individual needs.

For many government agencies and departments, achieving this goal means redefining the way they operate. By transforming inflexible, legacy systems into agile digital processes, government leaders can enhance citizen engagement and drive productivity among remote teams.

Join Adobe and our panel of experts for the third session in our Citizen Experience series, where the following speakers will discuss the benefits of a digital workflow.

Why attend this webinar?

What you will learn about:

  • Redefining workflows digitally to simplify processes for a decentralised workforce
  • Adopting agile ways of working across digital tools
  • Harnessing digital delivery to reduce the time-to-serve
  • Opportunities for automation that deliver productivity gains
  • Using data and insights to deliver a tailored citizen experience

Intended audience:

All public sector roles including:

  • Agency Head
  • Communications
  • Corporate and Public Affairs
  • Customer Experience
  • Digital Services
  • Marketing inc Automation


Ben Kennedy
Adobe Host: Adam Rowland
Director of Public Sector Impact
Public Sector Network
Mitchell Mackey
Alison Back
Director, Business Improvement
Department for Education, SA

Alison is currently the Director, Business Improvement in the Department for Education in South Australia. She loves to fix things! Her role is aimed primarily at improving (or scrapping where needed) processes, policies and systems which cause undue administrative burden, frustration, or both, particularly for school staff. Her team manages a variety of projects, working with teams from across the department to improve HR, Finance and operational systems and processes through digitisation, business process improvement and system enhancement.

Prior to working in Education, Alison worked in the SA Attorney-General’s Department and before that she was in the oil and gas industry.

Mitchell Mackey
Martin Stewart-Weeks
Public Purpose

Martin is a renowned public sector leader, working for 35 years' at the intersection of policy, public sector reform, technology and innovation.

As well as his own advisory and research work, Martin’s experience draws on roles as a senior advisor to Deloitte’s public sector team and led the Asia-Pacific public sector consulting and innovation team in Cisco's Internet Business Solutions Group.

Prior to Cisco, Martin held various policy and management roles in the federal public sector, including Chief of Staff to a Minister in the Federal Government, a federal public servant (Communications, Sport, Recreation and Tourism) and as a research and strategy lead in the Office of Strategic Planning in the NSW Cabinet Office.

Ben Kennedy
Anna Mascarello
Head of Public Sector
Adobe ANZ

Anna Mascarello has more than 20 years’ experience in the technology, digital marketing and sales sectors. Almost 10 years ago, Anna brought her creative mindset to the sales team at Adobe where she delivers end-to-end content creation and audience engagement solutions to clients.

As Adobe’s Head of Public Sector, Experience Cloud ANZ, Anna is focused on helping government agencies and departments enhance the citizen experience.