Email testing
Design A/B email tests using up to three variants to determine the biggest customer impact*.* Then, preview what your email will look like on more than 70 web, mobile, and email clients.
Features
AI-powered Emails
Powered by Adobe Sensei, Adobe Campaign analyzes and predicts open rates, optimal send times, and probable churn based on historical engagement metrics.
Make the most out of your data to increase customer engagement.
Inboxes are full of emails competing for customers’ attention, and you ideally want to send an email with an appealing subject line at an appropriate time that compels customers to open your email. At the same time, you want to make sure you're not overwhelming your customers with too many communications.
To increase customer enagement, leverage Adobe Sensei to predict subject lines that could most resonate with your target audiece even before sending your emails. And Adobe Experience Platform provides extended capabilities to help you predict the best send-time for each recipient to engage with your message. Adobe Campaign also enables you to intelligently filter customers who are predicted to opt out of your communications based on messaging patterns in the past.
See what makes it work.
Predictive Send-time Optimization (NEW)
Powered by Adobe Sensei, maximize customer engagement by sending emails to each recipient when he or she is predicted to best interact with your message based on historical data.
Predictive Subject Lines
Predict email open rates based on length, sentiment, and relevancy to know what to expect from your next email campaign.
Predictive Churn Management (NEW)
Reduce customer churn by leveraging Adobe Sensei to help you intelligently filter customers from communications before hitting the threshold number of messages that may be different for each recipient.
Learn more about AI-powered emails in Adobe Campaign.
Magnify your open rates.
Learn how AI-powered emails lead to high engagement and delivery data in this article on our Adobe blog.
Start with your subject lines.
Watch this video tutorial on how Adobe Sensei, our AI and machine learning framework, drives engagement.
Increase personalization, increase engagement.
Discover the many ways to personalize your email subject lines and build relationships with customers in our documentation.
See related features.
Email testing
Triggered emails
Automate emails responses from Campaign or integrate with Adobe Analytics to trigger custom remarketing emails based on individual user actions.
Dynamic content
Deliver personalized content on a one-to-one basis based on the rules you set for each recipient.