Winning attention without watering down creativity.
Standing out today means earning attention — and keeping it. Longhouse uses the generative AI capabilities in Adobe Creative Cloud to help clients create “wow moments” that cut through crowded feeds.
With Adobe Firefly generative AI embedded directly into tools like Adobe Photoshop and Adobe Illustrator, Longhouse’s teams can experiment more freely, explore new creative directions, and iterate faster without compromising design quality.
Longhouse’s designers work with client imagery in all forms, from professional photos to spontaneous snaps taken with a mobile device. Refining these images to make them campaign-ready used to be a lengthy and painstaking process, involving cloning, detailed compositing, masking, and texture matching. Today, the AI-assisted tools in Photoshop allow Longhouse’s designers to edit and elevate client images quickly with no additional production costs, which means they can create agency-standard ads, branding projects, and presentation decks for every client at a fair value.
Similarly, the ability to develop, submit, and revise creative assets at speed in Photoshop has reduced final logo selection times for branding projects in half. The agency’s designers simply create vector logos in Illustrator and present them to clients as Photoshop mockups, giving them a full picture of how their brand identity will look across formats, from business cards and trade show displays to promotional merchandise and signage. The real-time integration between Adobe’s solutions means every update made in Illustrator is immediately reflected in Photoshop, helping Longhouse to cut the review process for logos from two weeks to one.
“We are committed to bringing our clients in on the creative process,” Beavis says. “The faster they can review, share feedback, and see the next iteration of their project, the better we can collaborate. That’s what Adobe allows us to do.”
The AI-powered cleanup tools in Illustrator have reduced asset cleanup time by 30%, significantly accelerating turnarounds for developing new assets. That efficiency helps Longhouse produce more content, faster, driving down costs and passing savings on to clients. Across hundreds of clients and partners, the agency has delivered 30% savings in billable hours.
“We bring our clients in on the creative process. The faster they can review, share feedback, and see the next iteration of their project, the better we can collaborate,” says Beavis. “Adobe’s tools have helped Longhouse improve project completion timelines by over 40%, helping us create the award-winning experience we’re known for.”