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Learn 2020 Gartner Magic Quadrant for Ad Tech to learn about the strengths that helped position Adobe as a Magic Quadrant Leader.
Explore more 2019 Digital Trends in advertising.
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We are committed to providing a media buying platform you can trust. We’re not tied to any special interests that may lead us away from serving your needs. We don’t own media or make money from publishers. We don’t share or tie down your data. It works seamlessly on our platform and anywhere else you want to use it.
We're the only truly omnichannel DSP, video, display, native, audio and search campaigns in a single solution. So you can tap into all your channels for holistic planning, buying, managing and optimising — including premium and private deals — for better results and greater audience reach.
Nobody knows the data like us. And we bring that expertise to bear on advertising. We connect otherwise disparate data sources for analysis and segmentation to help you truly understand your audiences. And then, we help you to act on those insights with unified, co-ordinated campaigns through all your media and marketing channels.
Because advertising is often a customer's first interaction with your brand, it's important that you make those impressions count. We bring art and science together, giving you access to Adobe Sensei to scale bidding and optimisation strategies and Advertising Cloud Creative to let you create thoughtful, dynamic messaging and ad sequences based on audience data.
We believe advertisers deserve to know exactly where their money is going — it's that simple. We're the industry leader in brand safety and media quality. We don't hide beind a murky supply chain. Marketers deserve and should expect total accountability. Which is exactly what we're making happen.
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Allianz Group integrates platforms with Adobe Advertising Cloud to better target customers and improve performance.
Cindy Nowicki, Director of Digital Customer Acquisition at ServiceNow explains how they brought together the whole customer experience.
Dr Pepper Snapple Group
Dr Pepper Snapple Group makes their ad dollars as effective as possible by using Adobe Advertising Cloud to drive product awareness.
Transparency and Brand Safety
*Gartner Magic Quadrant for Ad Tech, Andrew Frank, Lizzy Foo Kune, James Meyers, Eric Schmitt, 11 October 2018
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