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Patient with profile information and a personalised email, along with generative AI insights on high engagement channels
Patient with profile information and a personalised email, along with generative AI insights on high engagement channels

Healthcare & Life Sciences Solutions

Healthcare is personal. Now the experience can be, too.

Drive healthcare customer awareness and acquisition, boost provider adoption and loyalty and reduce operational costs — all while meeting industry safeguards. The AI-powered solutions from Adobe provide the capabilities that empower marketing, sales and IT teams to deliver personalised and proactive wellness experiences.

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Patient with profile information and a personalised email, along with generative AI insights on high engagement channels

Adobe powers digital experiences for providers, payors and pharmaceutical and medical device organisations.

Pfizer customer story

15-20% increase
in content engagement.

Avantor customer story

120% increase
in digital marketing revenue.

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Explore the features and capabilities of Adobe solutions for healthcare and life sciences.

Adobe unifies your data, content and omnichannel orchestration so you can deliver real-time experiences that are personalised — all from a foundation of trust.

Personalised healthcare emails for a current and past patient

Safely use customer data to deliver more personalised health experiences.

Enhance engagement, acquisition and conversion strategies with a data-driven approach. Adobe provides a compliant data foundation that powers real-time, unified views of prospective customer data that improve targeting and inform content delivery.

  • Develop real-time profiles to make insight-driven improvements to experiences and to segment patients, members and customers.
  • Use new visitor engagement behaviour data to inform and guide the delivery of personalised content.
  • Create targeted, personalised outreach for providers and patients to increase conversions.

Learn about personalised health experiences

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Healthcare and life science organisations rely on Adobe for personalised and seamless omnichannel experiences.

431%ROI from Adobe.

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11%Growth from increasing audience, conversions and order value.

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50%Reduction in content review cycle times.

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CVS

“Having the right data at marketers’ fingertips unlocks creative and innovative ways to get the right content in front of the right people.”

Ben Meck, Executive Director, Enterprise Marketing Technology
CVS Health

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Read CVS Health’s story

Dive deeper into what Adobe can do for your healthcare or life sciences organisation.

Content as a Service v3 - healthcare - Monday, November 10, 2025 at 15:28

See all healthcare industry resources
Cardtitle
Healthcare
CardDescription
Orchestrate health and wellness experiences at scale using real-time unified data, intelligent workflows, and enterprise governance.
cardDate
2025-05-14
cardImage
primaryTag
caas:content-type/industry
Tags
caas:content-type/industry, caas:industry/healthcare, caas:cta/learn-more

Let’s talk about how Adobe can make healthcare and life sciences experiences more personal.

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