Customer actions speak volumes. It’s time to listen.
Automate manual email processes at scale — from birthday or anniversary messages, to order confirmations, registrations and password resets. Prompt your customers to write reviews and social shares and introduce people to your brand through a new subscriber email welcome series. And to set your messages apart, trigger your emails off of contextual clues like purchase or browsing behaviour to help your customers find what they’re looking for and finish what they started.
To encourage customers to finish key tasks like watching a video, filling in an itinerary or making a purchase, integrate Adobe Analytics and Adobe Campaign to trigger emails off of high-value signals like email click-throughs, page visits or session behaviour. Customised remarketing emails can be triggered based on user actions, abandonments or session rules, giving you more opportunities to win back customers.