A marketer localises a website to French with a single click

ADOBE EXPERIENCE MANAGER SITES USE CASE

Build and manage a global site.

Expand web experiences across brands, regions and languages with a shared content management foundation that pairs brand consistency with localised flexibility.

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Scale digital experiences across brands and regions.

Experience Manager Sites gives global teams built-in tools that let them reuse approved experience components and adapt content for local needs — no add-ons required.

Establish a scalable global foundation.

Create cohesive experiences with a component-based architecture that lets teams author Content Fragments, which are reusable everywhere. Plus, teams can locate, adapt and repurpose approved content from your DAM, saving time by reducing content duplication and needless creation cycles.

Empower local execution that meets global standards.

Connect main source and local pages with multi-site management tools. This lets teams automatically sync updates across associated pages — simply create once and publish everywhere. Local control empowers regional teams to handle local needs while aligning to shared content models and standards. Built-in services expedite translation and allow teams to configure site assets — from copy to Content Fragments to image metadata — in multiple languages within minutes.

Scale operations without added overhead.

Get uniform experiences to market faster using the template management system that lets teams efficiently create and use templates for entire websites, microsites and webpages with various style systems. This drives cohesion across all channels as owned properties scale and allows teams to manage change centrally — without incurring extra effort or cost for additional tools.

style

s-spacing, three-up, static links

Henkel

Launched 300 web domains for 30 brands spanning 40 countries.

Govern global sites with one platform.

Bring brands, regions and languages together on a shared foundation. Central teams can define reusable templates, structures and content standards, while regional teams adapt experiences for local audiences and markets. Reusable site blueprints, content relationships and translation workflows help teams launch and localise sites faster, improve global delivery efficiency and maintain brand consistency and governance.

Build accessible, compliant experiences everywhere.

Meet web content accessibility guideline (WCAG) requirements across every locale. Experience Manager Sites helps teams author accessible content and Sites Optimizer flags and fixes accessibility issues like alt text, keyboard navigation and screen-reader support so every audience can engage and you reduce legal risk.