ADOBE MIX MODELER IS NOW ADOBE MARKETING CAMPAIGN ANALYTICS

Measure and plan to maximise ROI - all in one AI-powered solution.

Maximise your marketing ROI by bringing together media planning and data insights with speed. Adobe Marketing Campaign Analytics (formerly Adobe Mix Modeler) empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value.

Go to Marketing Campaign Analytics

Explore the features of Marketing Campaign Analytics (formerly Mix Modeler).

With marketers facing increasing pressure to prove business value, Adobe Marketing Campaign Analytics powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimise campaign spending in the moment and make data-driven recommendations critical to your business — all based on AI-powered incrementality scores within measurement models that inspire confidence in the results.

Connected data to unlock comprehensive marketing measurement.

Get complete, unified ROI measurement by combining and harmonising marketing performance, spend, conversion data and other important business factors.

Ingest and consolidate data with user-friendly connectors that link data fields, marketing channels and touchpoints across datasets. This lets you support normalised and reliable channel attribution measurement.
Evaluate the incremental effectiveness of your paid, owned and earned marketing channels — online and off-line.
Leverage proprietary AI and machine learning (ML) technology that combines marketing mix modelling and multi-touch attribution into one holistic measurement approach, supporting both summary- and available touchpoint-level data.
Explore model outputs and visualisations with a user-friendly interface.
Drive trust and confidence with data governance tools and transparency in model quality and results.

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