Benefits
Real-Time Customer Data Platform
Better insights, faster activation and privacy tools you — and your customers — can trust.
CDP benefits help you to engage customers and business accounts with consistent experiences using unified, real-time person and account-based profiles made up of consumer data, professional data or both. All of it protected by the industry’s most functional data management and privacy tools.
Start with unified, actionable profiles
For B2C and B2B marketers, getting a comprehensive understanding of customers and finding usable insights typically require manual workflows, advanced skills and IT support. Real-Time CDP empowers marketers by collecting data from across various Adobe and non-Adobe sources, combining unknown data with personally identifiable information (PII), and resolving it all into unified individual and account profiles that update in real-time as activity or inactivity happens. Identity graphs are updated in real-time to ensure accuracy in audience segmentation and precise personalization.
Connect with customers across all touchpoints
Marketers are curators of multi-step, often complicated customer journeys. The challenge is creating B2C and B2B experiences that are relevant, seamless, competitive and quick enough to keep up with the customer. With actionable real-time profiles and prebuilt connectors to marketing and advertising channels and beyond, the benefits of a customer data platform makes it easy to orchestrate and provide personalised, differentiated experiences—the kinds that deepen existing relationships, increase customer satisfaction and attract new business.
Build trust with strong data governance
Collecting and using personally identifiable information is the future of truly personalised B2C and B2B customer experiences. But the benefits come with the challenges of maintaining customer privacy, managing data access and usage and translating changing customer preferences across internal systems and campaigns. Because we built Real-Time CDP specifically for personalised marketing, we included enterprise-level data governance tools that make it easy to responsibly manage customer data, ensuring greater peace-of-mind through compliance with regional and organisational data policies and giving customers greater transparency of their data so that your brand is a trusted one. Plus, advanced features for healthcare marketers to support HIPAA readiness as well as privacy forward brands interested in going beyond ticking the box.
Use a single CDP for all B2C and B2B lines of business
Unifying data across a single business with a complex tech stack is challenging. Unifying data across multiple lines of business with multiple complex tech stacks can seem impossible, especially when acquisitions occur or if your company sells to both consumers and businesses. Real-Time CDP was built from the ground up to combine both consumer data and professional data into unified hybrid profiles of people across multiple lines of business, allowing B2C and B2B marketing teams to use the same CDP and work closer together to identify previously impossible cross-sell/up-sell revenue opportunities.
