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REPORT

Adobe is a Leader in customer analytics.

Discover why Adobe is a strong fit for organisations with significant martech investment and a content-driven personalisation strategy.

Adobe has been named a Leader in The Forrester Wave™: Customer Analytics Technologies, Q2 2026 report.

We believe this recognition reflects Adobe's commitment to enterprise-scale profile unification, real-time journey analytics and AI-powered decisioning. Adobe Experience Platform and Adobe Customer Journey Analytics were evaluated for their ability to consolidate customer data, generate actionable insights and drive personalisation at the moment of decision.

Read the report to find out more.

Marketo Configurator Tuesday, June 9, 2026 at 18:34
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The Forrester Wave™: Customer Analytics Technologies, Q2 2026

Read the report | Read the report The Forrester Wave: Customer Analytics Technologies

https://main--da-bacom--adobecom.aem.page/fragments/resources/cards/thank-you-collections/customer-journey-analytics