REPORT

Adobe positioned as a Leader in Digital Experience Platforms.

Adobe helps global brands deliver innovative content personalised digital experiences. Learn why Adobe is recognised as both a Leader and a Customer Favourite.

Adobe’s position as a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2025 cites its cohesive platform that helps teams harmonise customer data, orchestrate journeys across channels and scale personalisation.

  • Adobe’s Agentic AI capabilities — like Journey Agent, Audience Agent and Agent Orchestrator — help support personalised customer journey orchestration across multiple touchpoints.
  • The experience front-end editor and framework are differentiating tools that enable flexible digital experience creation.
  • A cohesive platform helps teams harmonise customer data, orchestrate journeys across channels and scale personalisation.
  • Global brands scale personalisation through broad capabilities and strong innovation cadence, which Adobe believes has earned it recognition as a Customer Favourite.

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The Forrester Wave™: Digital Experience Platforms, Q4 2025

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Forrester does not endorse any company, product, brand or service included in its research publications and does not advise any person to select the products or services of any company or brand based on the ratings included in such publications. Information is based on the best available resources. Opinions reflect judgement at the time and are subject to change. For more information, read about Forrester’s objectivity here.

Content as a Service v3 - generic-dx - Wednesday, 16 April 2025 at 17.01

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cardTitle
Adobe named a Leader in Digital Experience Platforms.
CardDescription
Discover why Adobe is recognised as a Leader and a Customer Favourite in The Forrester Wave™: Digital Experience Platforms, Q4 2025.
cardDate
2025-11-19
cardImage
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:topic/analyst-report