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How AI helps creative pros meet growing demand.
Content demand is accelerating faster than teams can respond.
Marketing and creative teams face shorter content cycles and tighter campaign timelines. Viral trends push them to refresh content nearly every day.
of marketers say content demand has at least doubled.
say campaign timelines are shorter than two years ago.
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AI has moved from experimentation to everyday ideation and production.
AI is no longer optional. Creative professionals have made it essential to their work.
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creatives spend collaborating with AI.
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spend more than half their workweek with AI tools.
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Speed and time savings are significant.
Faster asset generation is freeing time for meaningful iteration and strategic work.
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Capability and quality are improving.
Deeper integrations, longer prompts and practice are driving measurable performance gains.
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say output quality is improving.
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required to achieve desired results.
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use AI to create more than 40% of their assets.