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How AI helps creative pros meet growing demand.

https://main--da-bacom--adobecom.aem.page/assets/resources/how-ai-helps-creative-pros-meet-growing-demand/media_18690b3f34922938072f58ce90e1f6c44f18c28b3.mp4#_autoplay1 | video
https://main--da-bacom--adobecom.aem.page/assets/resources/how-ai-helps-creative-pros-meet-growing-demand/media_18690b3f34922938072f58ce90e1f6c44f18c28b3.mp4#_autoplay1 | video
https://main--da-bacom--adobecom.aem.page/assets/resources/how-ai-helps-creative-pros-meet-growing-demand/media_18690b3f34922938072f58ce90e1f6c44f18c28b3.mp4#_autoplay1 | video

Content demand is accelerating faster than teams can respond.

Marketing and creative teams face shorter content cycles and tighter campaign timelines. Viral trends push them to refresh content nearly every day.

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AI has moved from experimentation to everyday ideation and production.

AI is no longer optional. Creative professionals have made it essential to their work.

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Speed and time savings are significant.

Faster asset generation is freeing time for meaningful iteration and strategic work.

58 per cent report at least 50% faster or greater improvement.
17 hours saved per week on average.
81 per cent save at least 6 hours weekly.
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Capability and quality are improving.

Deeper integrations, longer prompts and practice are driving measurable performance gains.

Concerns persist, but optimism is growing.

Despite ongoing concerns, creatives increasingly see AI as a partner, not a threat.

believe job opportunities have increased.