How to make every experience epic

On-demand webinar  | 32 min | Free of charge


We all know that navigating through the challenges of the evolving marketing landscape can be a massive hurdle for any company. It’s no longer about whether you’re targeting B2B or B2C markets, but rather ‘B2E’ – business to everything, everyone, everywhere. In the 'B2E' world, it’s important to understand that buying behaviours have converged and are now driven by both technological and cultural change.

Related to product: Adobe Experience Cloud.

Why attend this webinar?

Watch this on-demand webinar to :

  • Learn about the relevance of ‘B2E’ marketing.
  • Gain insights on how human nature and customer nurture are key to attracting and retaining today’s customers.
  • Recognise the challenges of the evolving marketing landscape.
Intended audience
  • Marketing professionals


Michael Plimsoll

Peter Bell.
Marketing Director, Adobe
Peter's Linkedin

As part of the regional leadership team Peter leads the marketing of Marketo in EMEA. With over 25 years of experience in marketing Peter has contributed to the success of a portfolio of brands in the software and digital media industries including Microsoft Surface, Skype, Xbox, MSN and Windows. An early pioneer in the PC & Internet sector Peter’s early roles were in technology, a passion and skillset that are more relevant to marketing than ever.

Attend the webinar now