Adobe for High Tech

Create intelligent experiences with a personal touch.

Hyper personalisation is shaping the future of high-tech industries—and customer expectations. Satisfying the increasing demand for convenient, individualised purchasing experiences, your business needs the support of a future-proof technology foundation.

Catch up on the 2023 digital trends.

Learn why a creative approach will help you to keep up with the ever-changing needs of customers and how it’s done in the 2023 Adobe Digital Trends report.

The future of customer experiences is personalising at scale.

For technology buyers, a meaningful purchasing experience isn’t just valuable—it’s irreplaceable. Adobe solutions unlock your business data to help you consistently deliver relevant experiences across engagement channels at scale.

2022 Digital Trends—B2B in Focus.

Get the 2022 digital trends for B2B brands. Learn how leaders within high-tech and manufacturing industries are accelerating the adoption of online solutions to exceed buyer expectations.

The 2022 Adobe Trust Report.

Here’s how you build trust in the digital economy. Read The 2022 Adobe Trust Report to understand how advancements in data and personalisation technologies are helping earn customer trust.

Grow your ecommerce gains in a digital economy.

Disruption continues driving digital transformation across industries. Read How Ecommerce Grows Revenue in High Tech to learn how market leaders are embracing new technologies and strategies to capitalise on decisive opportunities.

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Customer stories

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Anticipate and exceed the needs of high-tech customers.

Hyper personalisation at scale is central to a successful digital transformation strategy. But you need a technology base that supports this transformation, from analytics tools for data and insights to multichannel content management and marketing automation. Visit our high-tech industry resource page to see how Adobe Experience Cloud can help you to create and deliver personalised customer experiences in real time.