Real-Time Customer Data Platform

Deliver real-time personalization with Real-Time CDP.

What Real-Time Customer Data Platform can do for you

As part of Adobe Experience Platform, Real-Time CDP helps you combine known and unknown customer data in real-time for holistic, up-to-date profiles you can access in any channel to create true personalization.

Step 1: Connect your data
With Experience Platform, unite all your marketing systems and streamline workflows with unified profiles to discover insights for long-term personalization.

Step 2: Create high-value segments
Tap into your unified customer record to create segments based on audience use cases, using intelligent workflows built specifically for marketers.

Step 3: Activate profiles in real time
Use those segments to instantly test and deliver personalized experiences to customers everywhere based on real-time updates to customer profiles.

Real-Time CDP is an Adweek Reader's Choice: Best of Tech Award Winner.

Read how Real-Time CDP solved marketing’s three biggest challenges here.

When it comes to multichannel marketing hubs, choose a Magic Quadrant Leader.

In an evaluation of 19 vendors, Adobe was named a Leader in the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs. Read the report to find out why.

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Fundamentals of customer data platforms


Read this Q&A with Matt Skinner, product marketer at Adobe, to learn the basics of CDPs and why they’re so important.


Real-time experiences with a real-time CDP


Read our Adobe Blog article to dig into the details of CDPs and the value they bring both marketing and IT.

आइए हम इस बारे में बात करें कि Adobe Experience Platform आपके व्यवसाय के लिए क्या कर सकता है.