Efficiency Tools

Make the most of your time with a variety of tools, products and integrations, including simple and flexible objective-optimisation definitions, package-level performance goals, improved bulk edit and bulk creation tools and performance metrics.

Just don’t optimise every click. Unify them, too.

In an increasingly fragmented media landscape, it’s hard to keep everything moving forward. The problem is that without cross-platform consistency and cohesion, you could be missing out on opportunities to engage and activate your audience.

Designed to unify channels, co-ordinate campaigns and value every impression using a precise trading-style model, the efficiency tools in Adobe Advertising Cloud make this complex process simple, streamlined and successful. With just a click, start bringing your campaign puzzle together and tap into precision targeting to make the most of every piece.

See what makes it work.

Cross-channel precision
Whether it’s display, video, mobile or TV, you’ll have the power to unify campaigns and optimise every impression. Think of it as your personal advertising trading desk.

Packaged to perform
With simple, flexible, objective optimisation definitions and portfolio-level performance goals, make sense of the marketplace clutter and ensure you’re always moving forward.

Power up your campaigns
With a variety of industry-leading tools, products and integrations, it’s easier than ever for your brand to maximise your reach and impact, all with a few quick clicks.


Learn more about efficiency tools in Adobe Advertising Cloud.

Optimise with Adobe Sensei.

Discover how it’s now easier than ever to drive better bid optimisation, simulations and forecasting decisions with Adobe Sensei, our AI and machine learning framework.

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See related features

Enterprise DSP tools

Dig deeper with more sophisticated data processing for greater insights. Raw activity logs provide rich campaign activity that go straight to your own database or data management platform. Our reporting API brings your performance metrics directly into advertisers’ native applications.

Premium inventory management

Automate private inventory management for guaranteed buys, as well as premium, on-demand inventory from more than 100 publishers and TV broadcasters or from non-traditional programmatic offerings like audio, digital out of home (OOH) and social.

Cross-screen planner

Plan and buy advertising across screens and formats. Ingest existing TV and digital plans or a combination of datasets to determine the optimal inventory mix and budget allocations by channel, then accurately measure reach, frequency and impact.

Let’s talk about what Adobe Advertising Cloud can do for your business.