Adobe Advertising
AI-powered advertising that delivers results.
Improve your paid media with purpose-built algorithms that maximise your budgets and an AI assistant to streamline optimisation, set-up, troubleshooting and more.
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Explore the capabilities of Adobe Advertising.
Scale advertising across formats and ecosystems to meet customers wherever they are. Adobe Advertising takes the complexity out of modern media buying by using AI to create new segments, guide decisions and launch campaigns faster.
- Demand-Side Platform (DSP)
- Search, Social and Commerce
- Creative
Centralise planning for improved ad performance.
Let marketers oversee the entire advertising process from start to finish. Purchase, manage and optimise inventory using a demand-side platform (DSP) designed for success.
- Improve results, enable smarter set-up and get holistic campaign recommendations with Adobe Advertising AI Assistant.
- Increase performance with rich, stand-alone algorithms and native integrations with Adobe Analytics, Adobe Customer Journey Analytics and Adobe Real-Time CDP.
- Capture conversions and retarget CTV audiences across other formats and channels.
- Invest in the highest performing channels by optimising with signals from the bidstream, onsite activity and unique brand data.
Maximise spend across walled gardens.
The Search, Social and Commerce platform (SSC) powered by Adobe lets search advertisers directly access and utilise the major walled gardens and search platforms — saving you time and reducing costs.
- Plan, measure and refine keywords and portfolios to increase conversions.
- Improve performance by using brand data to assist publisher optimisation.
- Take full control of your search bid strategy by optimising spend based on site signals pulled automatically into Adobe Analytics and Adobe Advertising.
Create more impactful ads with personalised creative assets.
Creative management features help you to increase ad relevancy and performance through personalisation, experimentation, retargeting and dynamic creative optimisation (DCO).
- Streamline creative optimisation and decision tree set-up with agentic interfaces.
- Quickly test and iterate creative assets in real time, based on performance.
- Ingest advertising elements — such as background images, headlines and calls to action — to dynamically create and personalise fully formed ads for each audience or segment you choose.
- Easily refresh your creative by pulling in assets created from GenStudio for Performance Marketing.
See how global brands elevate their success with Adobe.
64% decrease in cost per action.
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18% more efficient cost per reach through campaign optimisation.
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45% improvement in cost per visit.
Learn more about Adobe Advertising.
Unlock more with Adobe integrations.
Adobe Advertising lets you scale campaigns across channels and connects with other applications and data sources to expand your reach and increase your impact.
Questions? We have answers.
What is Adobe Advertising?
How can Adobe Advertising help my business?
What channels does Adobe Advertising support?
What is a demand-side platform (DSP) and does Adobe Advertising include one?
Can I use Adobe Advertising to personalise my ad content?
How does Adobe Advertising optimise across walled garden platforms?
Can Adobe Advertising help with search engine advertising?
What kind of creative tools are included in Adobe Advertising?
How does Adobe Advertising integrate with other Adobe products?
Where can I learn more or get a demo of Adobe Advertising?
Let us show you the full power of Adobe Advertising.
