Real intelligence when you need it.
Your enterprise needs more than just simple web analytics. You need to combine every scrap of data you have on a person, with advanced machine learning and automation to help discover deeper insights for each experience. You need customer intelligence.
Analytics Cloud Products
First you need to know your audience. Really know them. Adobe Analytics is the leading analytics and measurement tool that guides you beyond data to insights you can act on. It’s more than simple web analytics, it’s customer intelligence.
Collecting data is only half the answer. With Audience Manager DMP, you can gather every scrap of customer data from any source into a single profile—a valuable foundation that is shared across all our products.
See a real boost where it really matters: Over 200% ROI.
With our leading audience management and analytics tools, businesses worldwide are finding that greater than 200% ROI is within reach. In fact, they’re achieving much more — including increased site visits, order value, upsells to top-tier accounts and cash flow. Get a snapshot from The Total Economic Impact™ of Adobe Analytics & Adobe Audience Manager, a commissioned study conducted by Forrester Consulting on behalf of Adobe.
“Because we can see how successful our campaigns are, we know which ones are best at encouraging customers to book on our website instead of other channels.”
Ahmed Elemam, Senior Digital Analyst, WestJet
Airbus measures cross channel data to understand customers, target customer interests and demonstrate the value of digital initiatives.
DER Touristik uses Adobe Experience Cloud to deliver personal experiences and a consistent customer journey across online and off-line touch points.
Changing perceptions about digital data drives better decisions, saves time and improves effectiveness.